7-Eleven Malaysia recently announced its latest collaboration with 7-Eleven International (7IN), the master franchisor of the 7-Eleven brand worldwide. This strategic tie-up hopes to revolutionize and elevate the quality of fresh food offered at 7-Eleven Malaysia stores nationwide.
So what can Malaysians expect from this partnership? In lieu of this collab, 7-Eleven Malaysia will establish a new commissary facility, powered by 7IN’s expertise and technology. The new facility will serve as a central hub for the production, preparation, and distribution of a wide range of fresh and high-quality food.
“We are thrilled to collaborate with 7IN in establishing our new commissary. This collaboration enables us to enhance our product and service by incorporating advanced technology and machinery, streamlining operations for top quality fresh food. We are confident that our partnership will result in delivering an enhanced experience that exceeds the expectations of our guests,” said Mr. Tan U-Ming, Co-CEO of 7-Eleven Malaysia.
In addition to this joint effort, with 7IN, 7-Eleven Malaysia is also working with Fuji Food, following consultancy guidelines that encompass production enhancement through innovative equipment, quality improvement from product selection to consumer purchase, and accelerated R&D for new product development while also optimize production, maintain hygiene standards, and reduce environmental impact.
“We are dedicated to leveraging best practices and credible case studies to optimize our operations and ensure a seamless merchandising process and advanced supply chain. An excellent example of this commitment can be seen in our upcoming production of fresh food products, where every stage will be meticulously monitored and analyzed, including product evaluation and sampling, menu ideation, packaging, production processes, and quality improvement of raw materials and products. We wholeheartedly embrace the local food culture while generously sharing the technology and expertise we have gained from Japan and other countries,” said Mr. Yuki Ishizuka, Regional Director of 7-Eleven International.
One of the main highlights to look forward from the 7-Eleven x 7IN collab is a new menu for consumers, created exclusively at the commissary. “It is crystal clear that we are taking a significant step in enhancing our fresh food offerings. The upcoming commissary facility will revolutionize the way we serve our guests, bringing a broader and more delectable range of options. This collaboration ensures that our guests will experience a delightful transformation in food offerings and shows how serious we are about giving our customers tasty and new choices that they will love,” said Mr. Wong Wai Keong, Co-CEO of 7- Eleven Malaysia. The new commissary facility is expected to launch sometime next month.
That’s not all, 7-Eleven Malaysia also announced the launch of LactoFit probiotic, in partnership with Most Young Global and Move S&C Limited. For the uninitiated, LactoFit is the no.1 probiotic brand from Korea. Backed by more than 80 years of research in Korea, LactoFit contains Probiotic, Prebiotic, and Postbiotic for better gut health.
If you deal with digestion problems (Indigestion, Diarrhea, Irritable Bowl Syndrome, Constipation) regularly, try supplementing your diet with LactoFit. Just take 1-2 LactoFit sachet(s) a day with no water – as it contains 1 billion units of Lactobacillus (CFU) – and allow it to restore good bacteria in your gut. There’s the ever-popular LactoFit Gold (10s) which improves the overall digestive system while LactoFit Beauty (10s) and LactoFit Slim (10s) targets specific concerns with carefully selected lactobacillus proven to increase skin radiance and weight loss.
Stay updated on 7-Eleven Malaysia’s latest offerings here.
