Levi’s® new eyewear collection comprises edgy, yet timeless sunglasses and optical frames. It features a wide range of functional yet stylish models, evoking the effortless appeal of the California lifestyle and drawing inspiration from the shades of Levi’s denim collection, paired with warm gradients of lenses.
Designed for gen Z consumers, the new Seasonal Collection includes plant-based and recycled materials, in line with the company’s commitment to reducing its carbon footprint by using more responsible methods of production.
The collection includes a range of sunglasses made of bio-injected resin, a material including bio-based content, partially derived from e castor oil, a renewable source, resulting in a highly durable and lightweight material.
The new collection also includes lightweight optical frames in stainless steel, accented by subtle colour touches, for an overall feeling of lightness.