Once a business has been closed down, it will be difficult for it to revive. Coming back from the dead is not an easy feat and most companies would choose to rebrand themselves when starting over. Though not impossible, it will take some time for a brand to reclaim its former glory.
Speaking of coming back from the dead, this once-beloved dessert shop is making a comeback! Does anyone else remember Tutti Frutti? The American retail frozen yogurt chain that once took over Malaysia since its launch? Rejoice fellow dessert fans for it’s time to celebrate the return of a legend!
Tutti Frutti officially returns to Malaysia! Come and enjoy our delicious Californian frozen yogurt just like you used to.
81-G, Jalan Medan Setia 1, Plaza Damansara, Damansara Heights, Kuala Lumpur. pic.twitter.com/EYRn891lck
— Tutti Frutti (@TuttiFrutti_MY) January 15, 2023
It’s been a long time coming but Tutti Frutti is officially back in Malaysia! The frozen yogurt brand recently posted on its social media that a brand new outlet has now been opened in Damansara Heights, Kuala Lumpur. Not only that, but the company also addressed something that has been criticised by customers during its glory days.
Previously, not everyone agreed with the idea of ‘harga timbang’, which means the price of their frozen yogurt is based on the weight shown on the scale. This has been an issue as customers would opt to not put too many toppings on their desserts to avoid paying too much. Well, customers no longer have to worry as that system has been thrown out the window! Tutti Frutti tweeted that from now on, its Californian frozen yogurt will be at a fixed price!
After announcing its return to the market, fans of the brand have shown major support with many reminiscing on the good old days of enjoying Tutti Frutti frozen yogurt. Most are glad to know that the old payment system will no longer be implemented.
For your information, Tutti Frutti first launched in Malaysia in 2009 and became a hit virtually overnight. The retail chain managed to open 85 outlets around the country before having to gradually close all of them from 2016 to 2020. The reason for the closure? It was reported that it was due to high prices and low quality in the last few years of operation.