Skechers has officially announced K-pop star Cha Eun-Woo (이동민) as the new regional brand ambassador for the footwear brand. With this new partnership, fans can expect the 26-year-old Astro band member to appear in several marketing campaigns, such as Skechers Hands Free Slip-ins, Skechers Sport Court, Skechers Foamies, Skechers Workout Walker, and Skechers Apparel (Lifestyle & Performance).
This season’s campaign will be sneakerheads to embrace their individual authenticity – being yourself and always feeling confident and comfortable with who you are and what you have. Besides Malaysia, other key Asia-Pacific markets include Hong Kong, Macau, Philippines, Singapore, Thailand and Vietnam.
“I am honoured and delighted to be named the new Skechers regional brand ambassador. Shoes are an important part of my life, not only as a fashion statement, but also because I enjoy dancing and working out. Skechers’ innovative and versatile designs are comfortable and reflect my true style. I can’t wait to share my favorite Skechers looks with everyone, and I hope you enjoy them as much as I do!” said Eun-woo, the celebrated K-pop star and actor.
“Skechers believes in investing in our business to reach new consumers, maximize our business and further establish the brand as a leader in innovative comfort footwear. Having the well-known and much liked Cha Eun-woo as our brand ambassador across many of our key Asian markets is a testament to our belief in ongoing growth opportunities in this region,” said David Weinberg, chief operating officer of Skechers.
“We are excited to have Cha Eun-woo as our new brand ambassador for numerous key markets in Asia, including Malaysia,” said Zann Lee, managing director of Skechers Southeast Asia. “His innate likeability, boyish demeanour and natural personable disposition area perfect fit for Skechers. With Eun-woo’s international popularity, immense talent, and drive that he possesses, we believe that this partnership will further boost Skechers’ brand recognition, younger consumers’ affinity towards our products and our market position as a leader in comfort technology footwear. We are upbeat that 2023 is a new retail chapter and opportunity for Skechers Malaysia to spearhead with even more exciting new products,activities and events for our consumers.”
Watch the entertainer’s first campaign video here: