As the year 2022 draws to a close, we thought it would be a good moment to look back on some of the most viral products to have ever arisen in our ever-expanding beauty space. Without the assistance of TikTok, our generation’s social media zeitgeist, these products would not be… well, as viral as they were this year. It’s undisputable that TikTok is unlike any other social media platform, with many beauty lovers flocking to it to find out what the next hot product that everyone’s talking about is.
This year, on the other hand, saw a flood of viral beauty products – but which one stood out? After some thorough research on MakeupTok, we’ve put together a list of the best of the best beauty products that have gone viral in 2022. Whether you want to splurge on yourself or surprise your loved ones with a present, here are Hype’s hottest 2022 beauty items you won’t regret purchasing.
Lips
Dior Lip Glow Oil
Who doesn’t adore Dior? Nothing speaks refined and classy like Dior, from its apparel to its leather goods. While most people laud Dior’s wonderful fashion, one Dior beauty product has everyone running left and right to get their hands on it. Dior’s Lip Glow Oil is THE 2022 lip product that has everyone practically in a chokehold. Everyone who is anyone has this product somewhere in their purse. It’s hydrating, nourishing and has a touch of rosy pink colour to make one’s natural lips look even better. What’s not to love, right?
RM162.00 [Buy HERE]
Fenty Beauty Gloss Bomb Heat Lip Luminizer + Plumper In Hot Chocolit Heat
Now with Miss Fenty right here, you know Rihanna has got our backs. While the brand has one of the most extensive lip gloss lines in the market, the one that stood out the most that had everyone looking to score one is the Gloss Bomb Heat Lip Luminizer + Plumper In Hot Chocolit Heat. The Gloss Bomb is the IT gloss and when Fenty Beauty dropped the shade Hot Chocolit Heat, the beauty community went absolutely feral. The brown shade makes your lips look utterly juicy and it’s plumping too, which is an added bonus. Definitely a lip product worth splurging on.
RM125.00 [Buy HERE]
Maybelline Superstay Vinyl Liquid Lipstick
Maybelline has been poppin’ recently with their incredible launches. From its Fit Me Dewy Foundation to its Superstay Matte Liquid Lipstick, there’s no stopping Maybelline from releasing their show-stopping products, and that includes the Superstay Vinyl Ink Liquid Lipstick. If you want a glossy finishing lipstick that is virtually bulletproof, this liquid lipstick should be your bestie. It’s so pigmented that one swipe covers your whole lip, and it comes in a wide spectrum of colours, from the softest brown to the boldest red. Plus, it’s really affordable, so you might as well grab the whole set while you’re at it.
RM51.90 [Buy HERE]
Clinique Almost Lipstick In Black Honey
The hype around Clinique’s Black Honey Lipstick is insane. The Almost Lipstick product line was popular in the community, however it has already been discontinued, much to our dismay. Black Honey, on the other hand, deservedly survived the purge. The colour looks great on all skin tones, and the consistency is flawless. It provides your lips with the necessary moisture while also providing colour. Truly one of the best lip products in the game.
RM91.00 [Buy HERE]
Complexion
Embryolisse Lait-Creme Concentre
You may have never heard of this brand before, but trust us when we say it will change the trajectory of your life. Embryolisse Lait-Creme Concentre Moisturizer is all a skincare product could possibly be. It hydrates like a moisturiser, but it also primes and preps your skin to give you that dewy sheen before applying your foundation. It’s completely game-changing, and the beauty community is aware of it. Even professional makeup artists have this in their kits since it is the perfect preparation product for all skin types.
RM64.90 [Buy HERE]
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Charlotte Tilbury Hollywood Flawless Filter
One product that you practically could not stop hearing people talking about is Charlotte Tilburry’s Hollywood Flawless Filter. It’s a step before your foundation that gives this gorgeous dewy finish that shines through even after multiple layers of makeup. It blurs any lines and wrinkles and smoothens your complexion unlike any other. It’s truly a dreamy product in a bottle that is truly worth every sen.
RM300.00 [Buy HERE]
Rare Beauty Warm Wishes Effortless Bronzer Sticks
Rare Beauty’s Warm Wishes Effortless Bronzer Sticks are the ideal cream bronzer that melts into your skin like butter and warms up your complexion to perfection. This cream bronzer is completely magical, and the beauty world has been raving about it nonstop. Blending this bronzer into your complexion should be a breeze and should take very little time. It’s as effortless as the name suggests.
RM113.00 [Buy HERE]
Dior Backstage Rosy Glow Blush
The Backstage Rosy Glow Blush is another Dior beauty product that would look amazing on everybody. The blush became popular after the beauty community believed that Kylie Jenner used it in her makeup routine. And, of course, whatever the Kar-Jenners use, we must too, right? The Rosy Glow Blush delightfully flushes your cheeks, leaving you with this lovely pink finish that lends the perfect ‘oomph’ to your complete makeup look. A product definitely worth splurging on, if we do say so ourselves.
RM180.00 [Buy HERE]
Perfumes
Cloud by Ariana Grande
Despite having a wonderful aroma, it didn’t garner much popularity when it was released in 2018. However, thanks to TikTok, this perfume catapulted to fame, with many people searching high and low to acquire it. This perfume has a completely unique aroma that you will not discover in any other fragrance. It seems that Miss Ariana Grande has a keen sense about these things. The aroma is extremely delicious, with undertones of lavender, coconut, and vanilla orchid.
RM450.00 [Buy HERE]
Idôle Le Parfum by Lancôme
Lancôme Idôle Le Parfum is another scent that has captured the hearts of numerous fragrance connoisseurs. This scent, which was released this year, was the highlight of the beauty world in 2022. The smell that genuinely conveys the sense of femininity, ideal for people who want to bring out their inner lady. This scent is incredibly wonderful and refined, with gorgeous and brilliant notes of clean rose, pristine jasmine, white musk, and vanilla.
RM420.00 [Buy HERE]
That’s it, folks! TikTok’s most viral beauty products of 2022. So, which one are you buying?
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