After a long year of waiting, MY Gaya Month returns, this time better than ever! It is finally time for Malaysians to come around and check out the hottest Malaysian trends available on the market. Located in the shopping hub of the Golden Triangle, the Fahrenheit88 mall is home to this exciting campaign.
The second edition of the MY Gaya Month has been launched by the Malaysian Bumiputra Designer Association (MBDA) in support of the Kempen Beli Barangan Malaysia by the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP). This acclaimed fashion event is a month-long campaign that focuses on boosting public support for local brands and goods.
Bon Zainal Harun, the Founder of the Malaysian Bumiputra Designer Association said, “Through MBDA, my vision is to enhance our local fashion industry by nurturing a vibrant local designers’ community in Malaysia and strengthen our unique local offerings for local and international markets. This aligns with the objective of MY Gaya Month.”
A full month of Malaysian fashion, including Baju Kurung, Batik, Songket, and many other styles is what fashion enthusiasts can easily look forward to. The campaign will run from 6th October to 10th November, spanning an entire full month. Throughout the MY Gaya Month campaign, there are three exciting main events that you should definitely look forward to!
1. Fashion Emporium
Firstly, the campaign will start off with the Designers’ Emporium where they will display a variety of locally-made designs by 20 selected creative designers and brands. If you aspire to be a fashion designer, or if you simply love fashion, you can head on and explore the beautiful minds and beautiful designs of these Malaysian designers.
These brands include; AD Fashion & Style, Anas Abdullah, Ash Majid, AWEAR, Bujins, Evita MAIRESSE, GHADEEZ, Hasfitri, HIDA-YEAT, HOOR x S.Ash, Huda Hassan, IZWANI, JAY K, Kalima, Masterpiece by Masrina Abdullah, Maswira Majid, Nusantara Touch, Rebel, Spider, Three Little Ahmads.
2. Fashion Forum
This next event specifically calls to aspiring fashion designers! The Business Fashion Forum will be held with special invited speakers who will discuss on subjects related to the Malaysian fashion industry such as Fashion & Technology, Digitalisation in Fashion, and Business in Fashion. Fashion enthusiasts can expect exclusive tips and tricks from Malaysia’s leading fashion industry experts.
The speakers include Zaihani Mohd Zain, Leslie Variyan, Darren Choy, Faizal Hamidi, Dr. Thomas Ong Poh Shing, Amdad, Tuan Abd. Azaharee Abdul Wahid and Bon Zainal Harun.
3. Fashion Showcase
Last but not least, The MY GAYA Fashion Week Showcase & Runway will serve as the event’s highest point. The programme will consist of 6 segments showcasing the cutting-edge collections created by 20 local designer businesses made for a range of product categories including Activewear, Streetwear, Kids, Couture, Bespoke, Resort Wear, Accessories as well as Batik and Songket.
So be there or be square! To learn more about the campaign, read here.
Puteri Teja contributed to this article.