Familiar with the saying, “I scream, you scream, we all scream for ice cream”? Well, for your information, the saying is actually lyrics to a song back in the late 1920s. The words are part of a popular song by Howard Johnson, Billy Moll, and Robert A. King. Since then, the lyrics have remained in popular culture without the rest of the song.
Anyways, most people today would just interpret those words as the excitement of getting dessert and they’re not wrong. Who doesn’t love ice cream after a hot and filling meal? But would you take on a challenge where you have to actually scream in order to get ice cream? McDonald’s Singapore is doing just that with their new ‘Scream For Chocolate’ challenge:
@yukianggia jadi, kalian mending teriak apa beli aja? 🤣
Taking “I scream, you scream, we all scream for ice cream” to a whole new level as McDonald’s Singapore came up with a fun (and extremely embarrassing) challenge for customers to enjoy in order to get free ice cream! Posted on TikTok by user @yukianggia, we can see customers at Funan Mall, Singapore taking turns screaming their lungs out to one of McDonald’s digital boards in order to receive a free ice cream cone.
This came after the fast-food chain restaurant in Singapore announced last month that they’re bringing their famous Hershey’s Ice Cream flavours back. As a way to promote the delicious dessert, customers can take on the challenge by actually screaming in public until the (chocolate) meter reaches the top of the screen as seen in the viral video which gained 8.7 million views.
Netizens were both confused and entertained by the challenge and applaud those who were brave enough to try. Although embarrassing, some netizens say that the challenge is a good way to let out some stress while the introverts would rather just purchase the ice cream than to scream in public. Even Baby Shima seemed curious enough to try as she commented asking for the location.

The ‘Scream For Chocolate’ challenge is currently only available in Singapore so far but if it’s available here in Malaysia, would you take on the challenge to get a free McDonald’s Hershey’s ice cream cone?
Source: TikTok
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