Guinness Malaysia released ‘Guinness Draught in a Can’ earlier this year, giving beer aficionados the chance to enjoy the creamy, smooth texture of a pint from the comfort of their own homes. To officially introduce and allow consumers to fully immerse themselves in the innovation behind the ‘Draught in a Can’, Guinness Malaysia has opened ‘House of Guinness,’ – a hub that gives brand devotees an extra dash of magic to their typical drinking experience, all in the world of Guinness at APW Bangsar.
Participants must first complete their quest to become Guinness Innovation Experts in order to taste Guinness Draught in a Can at the House of Guinness. They must first check in before being swiftly escorted in a buggy car to the Guinness Innovation Lab.
They will quickly become acquainted with the world of Guinness and the brand-new Guinness Draught in a Can. After learning about the development and history of Guinness, as well as the changes in technology the company has undergone through the years.
The first mission will then be given to participants with the hint “The Widget is the Key.” The nitrogen widget now enters the picture. After completing the objective to “Release the Nitrogen,” they will move on to their next mission, “Activate the Widget,” before entering a massive can of Guinness Draught in a Can to experience the surge and settle.
The title of “Guinness Innovation Expert” will be given to those who successfully complete all three mission tasks! We had a go at ‘The House of Guinness’ and it’s safe to say that all 5 of us are officially Guinness Innovation Experts. Watch us complete our missions and get a taste of what it’s like:
Fun right? Well, you can experience it too! To secure a spot at the House of Guinness, you can sign up for free at their website and an email confirmation will be sent for participants to accept within 48 hours. Be sure to join in on the fun as House of Guinness is available for the public to experience from now until the 4th of September, on Wednesdays to Sundays!
But, remember to book your slots in advance. Each participant may experience House of Guinness three times total on separate days for the duration of this event and is entitled to a complimentary Guinness Draught in a Can for each visit, as well as receive one limited-edition Guinness merchandise. Slots can only be booked one day before event day at the latest.
Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.