• Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
No Result
View All Result
Home Celebrity

(Video) NOIR CEO Eriyca Baiduri Criticised For Using Daughter To Promote Skin Whitening Product

by Afiq Amin
May 27, 2022
SOURCE: INSTAGRAM @ERIYCA.BAIDURI, TIKTOK @ERIYCA.BAIDURI

SOURCE: INSTAGRAM @ERIYCA.BAIDURI, TIKTOK @ERIYCA.BAIDURI

12
SHARES
Share on FacebookShare on Whatsapp

Skin care is very important for everyone regardless of your gender. There are millions of products for you to try to make your skin look better and most importantly healthier. Skin whitening or lightening products however have been a debate among the public with some saying that the ingredients are toxic.

Others believe that skin whitening products promotes an unhealthy beauty standard especially among women and young girls, making them believe that having dark skin makes them ugly. An entrepreneur is under fire for using her own daughter to promote her skin whitening product.

SOURCE: TIKTOK @ERIYCA.BAIDURI

CEO of NOIR Health & Beauty, Eriyca Baiduri is receiving a lot of flak for using her daughter to promote her skin whitening product, NOIR Pure White. The entrepreneur posted a TikTok video on her Facebook recently showing her customers how her daughter went from having dark “burnt” skin to having light skin (in 3 years). The original TikTok video has over 77k views and 2.8k likes.

Netizens came for the mother of three after the Facebook post went viral. Many criticised Eriyca for promoting having white and bright skin as more beautiful than having dark skin. Some comments were condemning the CEO for even allowing a child to apply these skin whitening products.

“Are people with dark skin that ugly to you? We should be thankful to god for the skin we’re born with”, one Facebook user commented. Another user expressed their concerns for the NOIR founder’s daughter saying, “Nonsense. Why are you teaching young kids to take these rubbish? You’re damaging her kidneys!.” The Facebook post of the TikTok video has been taken down after the backlash.

https://www.tiktok.com/@eriyca.baiduri/video/7091200565358775578?is_from_webapp=1&sender_device=pc&web_id=7072577757556819457

While the comments on the (now deleted) Facebook post were mostly negative, netizens on TikTok however showed a very different reaction. Users are actually curious about how the Pure White product works and even complimented how beautiful the 32-year-old’s daughter looks after using it.

SOURCE: TIKTOK @ERIYCA.BAIDURI

Since deleting the Facebook post, Eriyca has yet to issue any statement regarding the backlash. Seems like the debate on skin whitening products will never end as people can’t seem to come to an agreement on whether or not these products or supplements are harmful to one’s health, especially to children.

Sources: TikTok, Beautifulnara

https://lomp.at/lwm99
Share5SendTweet3Share

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

Source: IG/khairulaming
Celebrity

Khairul Aming Receives 3,000 Job Applications Following Restaurant Announcement

by Afiq Amin
December 12, 2025

Khairul Aming has been receiving a great deal of attention recently after announcing his first-ever restaurant, Rembayung, which is set...

Read more
Source: Facebook/Oh! Media
Celebrity

From Rumours To “I Do”: Erra Fazira Finally Marries Mr E

For months, Erra Fazira gracefully brushed off whispers linking her to a mysterious “Mr E” insisting that love was not...

Read more
by Melissa
December 12, 2025
Source: Twitter/popcrave, YouTube/Insomniac Games, Nickelodean
Celebrity

From “Ratchet & Clank” To “The Fairly Odd Parents”: Voice Actor Jim Ward Passes Away At 66

It’s a sad day in the world of voice acting. For many millennials, one man in particular helped shape the...

Read more
by Afiq Amin
December 12, 2025
Celebrity

Grammy-winning Singer Chappell Roan Named M·A·C Cosmetics Global Brand Ambassador

In a move set to electrify the beauty world, M·A·C Cosmetics today announced Grammy-winning singer-songwriter Chappell Roan as its newest...

Read more
by Adleena
December 12, 2025
Source: Twitter/TheHungerGames
Celebrity

Jennifer Lawrence & Josh Hutcherson To Return For “Hunger Games: Sunrise On The Reaping”

“Hunger Games” fans, rejoice! The arena is calling once again and this time, it brings with it the unexpected return...

Read more
by Melissa
December 11, 2025
SOURCES: INSTAGRAM (@khairulaming)
Celebrity

(Video) Reservations Only, Menu Price: Khairul Aming Shares More Details About His New Restaurant

Earlier this week, Malaysian social media personality Khairul Aming announced his first restaurant, Rembayung. Given the influencer’s popularity, it’s no...

Read more
by Adleena
December 11, 2025
SOURCE: INSTAGRAM (@binmusic.ig)
Celebrity

F4 Sells Out Tickets To “F Forever” Reunion Concert Almost Instantly

The fans definitely miss F4 and choose to show it through ticket sales. After tickets to the Taiwanese band’s reunion...

Read more
by Adleena
December 11, 2025
SOURCE: INSTAGRAM (@sophiekinsellawriter)
Celebrity

“Shopaholic” Novel Series Author Sophie Kinsella Passed Away At Age 55

Devastating news has emerged from the publishing world. Sophie Kinsella, the author of the bestselling “Shopaholic” series, has passed away....

Read more
by Adleena
December 11, 2025
Source: IG/nursajatkamaruzzaman
Celebrity

(Video) “I Pray Nothing Bad Will Happen”: Nur Sajat Expresses Homesickness During Hospital Stay

Whether you are studying abroad or have migrated to another country, the feeling of homesickness never truly goes away. Some...

Read more
by Afiq Amin
December 10, 2025
SOURCES: TWITTER (@FilmUpdates & @comfortspeter)
Celebrity

Actor Josh Hutcherson Reveals He Almost Became Spider-Man

Before one star brings a character to life, many actors and actresses were in the running to play a role....

Read more
by Adleena
December 10, 2025
Load More


TOP STORIES TODAY

  1. 1

    Explicit Video Allegedly Featuring Chinese Actress Hu LianXin Leaked Online

  2. 2

    “Kokko & May (Ge Mei Lia)” Actor William Yap Tze Cheng Passed Away At Age 25

  3. 3

    F4 Announce Reunion Concert Without Ken Chu; Drops New Single With MAYDAY Ashin & Jay Chou

  4. 4

    (Video) Ken Chu Reveals Why He’s Not Part Of F4’s Reunion Plans

  5. 5

    Benz Hui’s Widow Angeli Lung & Daughter Charmaine Hui Opens Up About Actor’s Passing

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?

Contact us: newsdesk@hype.my

NETWORK

  • Lowyat.NET
  • Murai
  • Hangat
  • Lipstiq
  • Wanista
  • Varnam
  • Moviedash
  • Autofreaks
  • Fourthofficial

ABOUT

  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2025 VIJANDREN RAMADASS. ALL RIGHTS RESERVED.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2025 Vijandren Ramadass. All Rights Reserved.