It’s the season of summer y’all, now is the best time to dress up in everything and anything striped, palm-printed and beach-ready. With the debut of kate spade Cabana, the global lifestyle brand is also inviting the public to come experience the brand’s summer collection and immersive pop-up at The KL Journal Hotel, Level 11.
During the media launch, numerous KOLs, public figures and special guests showed up to celebrate kate spade’s launch and to pose with their favourite kate spade Cabana exclusive products such as citrus motifs, wicker bags and an embellished woven straw totes.
Among those who made an appearance include Athisha Khan (Content Creator), Elyn Leong (Actress/Content Creator), Shu Sen (Content Creator), Tong Bing Yu (Actress/Host/Singer/Producer), Qiu Wen (Content Creator), and more. These ladies came dressed to the nines in their summer outfits and ready to have a good time.
“Through our Cabana storyline, we are set out to make our community around the globe feel an authentic connection to the brand. We love the idea that anyone, anywhere can walk into a cabana and transform their state of mind,” said Jenny Campbell, Chief Marketing Officer of kate spade New York. “The Cabana
collection represents the best of kate spade’s full lifestyle offering, and we are excited to bring it to the consumer through an innovative, story-driven shopping experience.”
At the kate spade pop-up in KL Journal Hotel, visitors can also experience summer surprises such as giant jenga, popsicles, and a photo moment contest with prizes that include a kate spade New York shopping spree worth up to RM3,000 and The KL Journal Hotel staycation vouchers. Costumers can also walk away with a limited-edition kate spade Cabana jenga set with RM1,000nett spend.
That’s not all peeps! You’ll also get to immerse in these following highlights:
- Access to brand fans across Malaysia with complimentary home delivery.
- New kate spade Cabana virtual game (Mobile QR code here).
- Complimentary Cabana-inspired popsicle up for grabs. The 3 special flavours are apple chamomile, coconut, and a mixture of salted coconut and pandan.