There’s nothing wrong with going back to basics. Sometimes the only way to move forward and progress is to go back and remember our roots because we might find something interesting or new to work on.
That’s exactly what ICE-Watch did by bringing back an icon. Time has never quite been the same since the arrival of Ice-Watch to the watch market in 2007. A watch with a vibrant, fashion-focused, and accessible concept that would grow into a successful multinational, multigenerational, and intercultural brand.
Introducing ICE-Watch’s new collection, ICE Generation! The brand took what’s old and turn it into something completely new by re-imagining its star watch of the 2000s by creating a soft silicone collection. Now as fluid as water and as light as air, it ticks joyfully towards summer under the new name.
The ICE generation’s palette is a kaleidoscope of bright, fruity, flashy and pastel tones. For the more glamorous moments, the ICE generation also glows in black or white, punctuated with clear or gold touches. Holidays will be even more fun and colourful when you go from sun ray dials to iridescent rainbow dials or a waterproof casing to a waterproof strap.
The new vibrant coloured collection embraces the happy-go-lucky spirit and the magic of letting your mind wander or even travelling thousand of kilometres away. But that’s not all, these watches also comes with their own presentation boxes – the iconic BeCubic.
These boxes are in synch with their respective watches as they display the same colours of each watch. Keeping up with ICE-Watch’s increasing willingness to develop an environmentally responsible approach to current climate challenges, the BeCubic boxes can be re-purposed into multi-use boxes.
The dimensions have been re-imagined and the sides are now made of recycled plastic waste from the manufacturing process of the plastic industry. The ICE-Watch is firmly in line with a more responsible economy, as it uses less plastic and requires less transportation.
The ICE Generation collection comes in small and medium sizes for the same price at RM459 and purchases can be made online on their official website.
