In this age of widespread use of social media, it’s evident that marketers have been very creative in coming up with marketing content that many consumers are able to relate to. This includes making use of recent viral stories and also current issues.
Recently, AEON Retail Malaysia (AEON Malaysia)’s official social media uploaded a post, to which many netizens noticed that they have apparently thrown some nasty shade at the recent issue involving the Honda Civic FC Club Malaysia. Last week, a large number of drivers sparked online criticism after they were spotted parking their vehicles at the Temiang highway emergency lane.
In a recent post published on its official Facebook, the retail company can be seen promoting the brand new Hot Wheels set. “You can park your Hot Wheels cars anywhere! 😜 Just don’t leave it in the middle of the living room. If you step on it, you’ll turn into Hulk,” they wrote in the caption. At the same time, they also advised shoppers to park their cars at the parking lot in a “civilised” manner (as AEON wrote it, “bersivik“). Oh the shade!
The FB post was met with various reactions from social media users. Most of them were very amused by the “message” that AEON was trying to convey in the photo. Others also praised the marketing department for staying up-to-date on the current happenings in the country.
While you are here, you can watch the viral video featuring the Honda Civic cars below:
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