The current pandemic has definitely drained all of us mentally, physically and emotionally — including our fellow front liners. Sometimes, one might wonder on the lack of acknowledgement and respect towards our fellow front liners. They have sacrificed too much of time and energy to provide a safer Malaysia for all of us. To commemorate their sacrifices, the We Love You Box was created as a platform for anyone to send messages of gratitude and contribute to funding care packages being curated for our medical front liners to uplift their spirits. Each of the boxes are budgeted at RM64 and contains energy and immunity boosters, protective gears and personalised mementos in their honour. Furthermore, 100% of all proceeds will be channeled towards the cause.
The brainchild of the We Love You Box, Yuinny Soong had just left advertising to start her own agency, CNTRD Studio when she felt convicted by the plight of our medical front liners just as our nation saw escalating record-high cases surpassing 20,000 cases a day. Immediately, she started gathering like-minded people to join her on this cause and ran a survey and one-on-one talks with hospital directors to understand their needs. Soon after that, the We Love You Box was formed as a repository for the public to send in their messages of love and contributions.
Yuinny said, “I have had the honour to speak to medical officers; my heart reaches out to all of you at the frontlines. I hope that We Love You Box will motivate you, and help you find the light wherever you are. We are here for you; please know that you are not alone.”
This initiative aims to raise at least RM640,000 for 10 medical and quarantine centres around the country reaching out to more than 10,000 healthcare workers dealing with Covid-19 patients by this year-end. The first phase of the deployment will be made to Hospital Sungai Buloh, Hospital Kuala Lumpur and MAEPS in September.
The messages that are collected will be curated and displayed on www.weloveyoubox.com as well as We Love You Box Telegram. Medical front liners are invited to visit the website or join the Telegram channel to receive motivational doses of love and gratitude from around the nation – the man on the street, influencers, celebrities and industry captains alike. They can also tune in to any of their favourite Astro Radio’s 11 channels to listen to the message and song dedications made to them as part of Astro Radio KamiCare programme. This is indeed a sincere collaboration with Astro Radio that would warm many peoples’ hearts.
Apart from this collaboration, the partners so far in this initiative include Projek Bangsa Malaysia, Sedunia, Kembara Kitchen, Raleigh Kuala Lumpur, Caremongers Malaysia. Thought provoking leaders join us on this initiative are Datin Paduka Marina Mahathir, Dr Kartini Zainudin, Raymond Goh, Sazzy Falak, Jaclyn Victor, Elvira Arul, Douglas Lim, Dr. Jason Leong, Andreas Vogiatzakis, Azura Zainal, Brandon Ho, film and TV producer Lina Tan, Celebrity Photographer Kid Chan, and last but not least, Director of Hospital Sungai Buloh Dr. Kuldip Kaur.
With many messages pouring in, just a few weeks into the launch, the one that stood out the most was from Datin Paduka Marina Mahathir who hailed our medical front liners as true heroes in her heartfelt note: “What can we say to our front liners except thank you for your service, for your sacrifices, for your dedication. You’re our true heroes, women and men, and we are forever grateful. Sending lots of love, Marina.”
Moving on, this initiative comprises NGOs such as Sedunia, Projek Bangsa Malaysia, Kembara Kitchen, Caremongers Malaysia, Raleigh Kuala Lumpur, pitchIN, Reachout Malaysia, Persatuan Kebangsaan Pelajar Islam Malaysia and Muslim Youth Movement of Malaysia (ABIM) in addition to the core We Love You Box team of 12 volunteers from the advertising and marketing field, among others. The sponsors include Signature Market, SUNSTAR Foods and Bergamot.
Sounds interesting, right? Well, what are you waiting for? Take part in their pledge via their platforms either on Facebook or Instagram. Just send a message of gratitude and make a donation via www.weloveyoubox.com. 100% of all proceeds will be channeled towards funding the care packs for medical front liners.
In the meantime, check out video messages dedicated to medical frontliners below: