Alibaba Group, the Worldwide TOP Partner of the International Olympic Committee (IOC), has unveiled the Alibaba Cloud Pin, a cloud-based digital pin, for the broadcasting and media professionals at the Olympic Games Tokyo 2020. The pin can be worn either as a badge or attached to a lanyard. The digital wearable is designed to enable media professionals working at the International Broadcasting Centre (IBC) and Main Press Centre (MPC) to engage with each other and exchange social media contact information in a safe and interactive manner during the upcoming Olympic Games between 23rd July and 8th August.
“The Olympic Games has always been a thrilling event with opportunities for media staff to meet like-minded professionals. With this unprecedented Olympic Games, we want to use our technology to add new exciting elements to the Olympic pin tradition at the IBC and MPC while connecting media professionals and enabling them to maintain social interactions with safe distancing,” said Chris Tung, chief marketing officer of Alibaba Group. “As a proud Worldwide Olympic Partner, Alibaba is dedicated to the transformation of the Games in the digital era, making the experience more accessible, aspirational and inclusive for broadcasters, sports fans and athletes from across the world.”
“Today more than ever we look to engage people around the world through our digital ecosystem and connect them with the spirit of Tokyo 2020,” said Christopher Carroll, Director of Digital Engagement and Marketing at the International Olympic Committee. “We are excited to be partnering with Alibaba to support us in our digital transformation journey and to help us build engagement ahead of the Olympic Games.”
Serving as a multifunctional digital name tag, the pin enables users to meet and greet each other, add people to their ‘friend list’, and exchange daily activity updates, such as step counts and the number of friends made during the day. This can be done easily by tapping their pins together at arm’s length, bearing in mind the social distancing measures.
The digital pins also include specific designs of each of the 33 sports on the Tokyo 2020 Programme, which can be unlocked through a list of playful tasks like making new friends. To activate the pin, users simply need to download a Cloud Pin application, and pair it with the wearable device via its bluetooth function. This Cloud pin at the Olympic Games will be given as a token to the media professionals working at the IBC and MPC during the Olympics.
As the official Cloud Services partner of the IOC, Alibaba Cloud offers world-class cloud computing infrastructure and cloud services to help enable the Olympic Games to digitalise its operations to be more efficient, effective, secure and engaging for fans, broadcasters and athletes from Tokyo 2020 onwards.
In addition to Tokyo 2020, Alibaba Cloud and Olympic Broadcasting Services (OBS) launched OBS Cloud, an innovative broadcasting solution that operates entirely on the cloud, to help transform the media industry for the digital era.