As part of the Program Mentor Wanita Cukup Berani MAGGI (PMWCBM) campaign, MAGGI unveiled its first ever reality TV show consisting of 6-episode miniseries – “Resipi Berani MAGGI”. The show complements the campaign’s learning and empowerment journey, as it has provided skills and leadership enhancement opportunities for the show’s contestants – also known as mentees.
The show will also showcase the contestants’ transformative journey towards achieving success. One of the main goals of the PMWCBM campaign is to inspire more women to step outside their comfort zone to try something new and embrace the Tak Kenal, Tak Cinta spirit.
“We at Nestle have always been committed to empowering women and advancing gender equality both in business and in global society. And the foundation of the Program Mentor Wanita Cukup Berani Maggi is based on the ethos, Tak Kenal, Tak Cinta. So we want to inspire and empower women out there to step out of their comfort zone to try something new. Something challenging. And you’ll never know, you may ‘fall in love’ with it!” Juan Aranols, Chief Executive Officer, Nestle (Malaysia) Berhad spoke at the launch event.
Close to 1,000 women participated in the Bengkel Online Wanita Cukup Berani MAGGI which was conducted in partnership with Google’s Women’s Will program last year. 8 mentees were selected as finalists in the TV series.
The mentees were selected based on their resilience, courage and determination to succeed in their fledgling home-based food businesses, especially in today’s new reality. The 8 finalists featured in the TV series Resipi Berani MAGGI are home-based food business owners – Aza Syima Abdullah, Bibiaminani A. Ghani, Haslina Mohd Idris, Mazzaton Miza Wahab, Nur Azreen Masera Albakri, Nur Hidayah Jeffri, Roslina Mohd Isa, and Siti Aishah Abd Razak.
In Resipi Berani MAGGI, the mentees will receive a series of challenges in the following areas such as business acumen, digital and cooking skills, and feedback mentorship sessions with the 3 MAGGI Mentors – Food Enthusiast and Brand Ambassador of MAGGI CukupRasa Datin Paduka Eina Azman; Director, Producer, Actress and Owner of The Dim Sum Place, Sheila Rusly; and Young Entrepreneur Icon 2019 and Owner of My Mum’s Bakery, Anne Idris.
The grand winner of the Resipi Berani MAGGI will receive seed capital of RM8,000, and an 8-week mentorship programme with business icon, Anne Idris. The 2nd and 3rd place winners will receive seed capital of RM5,000 each.
Speaking at the launch event, Geetha Balakrishna, Business Executive Officer of MAGGI, Nestlé (Malaysia) Berhad said, “The launch of Resipi Berani MAGGI is very rewarding and exciting, as it marks the successful conclusion of the Program Mentor Wanita Cukup Berani MAGGI 2020. The series’ main objective is to highlight the transformation and emotional journey of the mentees, which will inspire other women to take that first step to try something new and bring a positive change for themselves and also their loved ones. We see how the mentees are able to step outside their comfort zone, overcome challenges and experience personal growth under the able guidance of the Mentors. We hope to be able to support more women through Program Mentor Wanita Cukup Berani MAGGI Chapter 2021.”
For those interested to sign up for the workshops, Bengkel Online Wanita Cukup Berani MAGGI co-organised with Google’s Women’s Will, will be held from 27th to 29th July 2021 and 12th to 14th October 2021. Selected participants will also have the opportunity to attend the all-new exclusive Masterclass: How To Run A Food Business.
The 6-episodes reality TV series will be broadcasted weekly and commences on 14th July 2021, featuring 8 contestants going through a series of culinary and business-entrepreneurial challenges set by 3 MAGGI mentors.
For more information about the TV series Resipi Berani MAGGI and workshop registrations, please log on to https://www.maggi.my/ms/aktiviti-maggi/maggi-cukup-rasa/