Establishing the habit of hand washing has never been more important, especially to young kids, who need constant reminders. Perhaps that’s why more and more families have been gravitating towards Kirei Kirei.
Kirei Kirei – which means “Clean Clean” in Japanese – is an anti-bacterial foaming hand wash that debuted in Malaysia last month. What sets it apart from other brands? Kirei Kirei aims to instil fun into hand washing for kids so that it becomes a voluntary habit.
Here are some fun facts and benefits of Kirei Kirei:
- Provides 99.9% anti-bacterial protection to effectively remove germs.
- Dermatologically tested to be gentle and safe for children with 100% cleansing ingredients derived from plants.
- Cost effectiveness – lesser amount of soap is required to achieve effective cleanliness in each wash.
- Lesser water consumption — users need less water to lather and rinse off.
- No more messy wash as foam sticks to the hands and doesn’t drip off like liquid hand wash!
“Because of its unique foam format, efficacy and ease of use, Kirei Kirei is not only popular in homes in Japan, but also in schools, offices and restaurants. Kirei Kirei has been the No. 1 Hand Wash in Japan since 2000 for 20 consecutive years!” said Mr. Kazuo Mabuchi, the Managing Director of Southern Lion Sdn Bhd.
He added, “In line with children going back to schools in CMCO and RMCO states in recent months, we are currently speaking to kindergarten and primary school operators to activate fun educational programmes for children to learn the right hand washing method. Our aim is to help them develop voluntary hand washing habits at school, where they are more exposed to germs and virus that spreads through touch.”
As many of us are now stuck at home, here are the testimonies from some Malaysian mothers.
Malaysian mother of two Rane Chin, whose family tried Kirei Kirei anti-bacterial foaming hand wash recently said her 8-year-old daughter, Jia Xuan started to wash her hands voluntarily without any reminder from her. “While she loves the very cute bottle and the rich, creamy and fine foam, I am all for the fruity scent and moisturising after-wash feeling. The best part is it protects us from harmful germs!” she said.
Another mother, Rabiatul Adawiyah Zakaria and her 7-year-old son, Adam who tried Kirei Kirei for the first time found its soft and smooth foam texture turned hand washing from a chore to a breather! “Just pump a little and spread widely in your hand and the next 20 seconds is so refreshing from the scent to the gentle cleansing. It rinses off easily too!” she exclaimed.
Kirei Kirei anti-bacterial foaming hand wash comes in two variants: Moisturizing Peach and Nourishing Berries. Each variant is available in the 250 ml bottle and 200 ml refill pack formats. Each bottle retails at the recommended price of RM12.50; and each refill pack at RM8.50.
