Ramadan is the month for us to self-reflect, have quality family time, and contribute to the community. By holding these sentiments, Sime Darby Property’s KL East Mall will be supporting Yayasan Pendidikan Insani through its Hari Raya Aidilfitri campaign for the very first time.
For anyone who doesn’t know INSANI, it’s a nonprofit organisation that offers early intervention care, therapy, as well as education for 50 autistic children coming from low-income families.
On Friday (9th April), KL East Mall initiated its Indahnya Syawal Kemeriahan Dirai campaign in order to raise a minimum of RM50,000 for children and families under the foundation. Shoppers can now support the cause by donating a minimum of RM10 and have the opportunity to colour a piece of a puzzle from a large piece of artwork to help the organisation, all until 16th May.
Not only that, shoppers can also donate a minimum of RM35 to receive an exclusive tote bag created by Malaysian fashion brand Fiziwoo in partnership with Malaysia’s one and only Datuk Redzuawan Ismail, also famously known as Chef Wan.
Moreover, jewellery store Habib also celebrated its launch in KL East Mall. The company has also vowed to donate 100% of profits from the sales of 300 pieces of RM118 limited edition pure gold wafers to INSANI. Getting the chance to launch the KL East Mall’s Corporate Social Responsibility, Datuk Chef Wan and Fiziwoo sent their donations to INSANI to commence the charity initiative.
Dato’ Azmir Merican, Sime Darby Property’s Group Managing Director stated, “The National Autism Society of Malaysia (NASOM) reports approximately 9,000 children are born with autism every year in Malaysia. That number is considerably high, and yet the awareness of the disorder remains low. Autism is one of the fastest-growing disorders and must be addressed on a wider platform.”
He continued, “Awareness of autism can be increased simply by talking about it. As a responsible property developer, Sime Darby Property does its part by actively organising initiatives in relation to the cause. We are proud to present this campaign which puts the spotlight on the community that has long been sidelined.”
KL East Mall aspires to raise funds and awareness on autism with this campaign. Moreover, they aim to build a space for organisations such as INSANI to share their knowledge in taking care of those affected by the development disorder. You can head onto the G1 Concierge Desk to discover more about INSANI, the campaign, and autism.
Since Hari Raya Aidilfitri is arriving next month, KL East Mall has beautifully decorated its atrium in huge orchids and batik designed with traditional weavings. Want to see those beautiful orchids? Just step onto centre stage for a picture with the giant flowers. Shoppers can even head to the traditional gazebo to take a view of the breathtaking orchid garden.
Throughout the campaign period, shoppers can also redeem goodies such as exclusive green packets once they spend RM60 and above in a single receipt together with premium plates for minimum spending of RM200 for only up to two receipts.
If you’re curious and want to stay updated on activities KL East Mall has to offer, just visit their here.