Starship Entertainment, home label to WJSN (Cosmic Girls, 우주소녀) recently got called out by K-pop fans, due to the glaring similarities between the girl group’s upcoming photo book and fellow K-pop act BTS (방탄소년단)’s album designs.
Last night (Tuesday, 7th July), Starship released a teaser for WJSN’s first ever photo book entitled “1st Photo Book [On & Off]”. According to the poster, the photo book is scheduled to be released on 12th August.
As the name suggests, the book has two versions – “Persona: On” and “Ego: Off”. Similar to BTS’ previous albums, “Map Of The Soul: Persona” and “Map Of The Soul: 7”, the WJSN photo book uses Jungian theory (the persona and ego) as a concept, much to the fury of both fandoms.
In this case, a number of ARMYs (BTS fans) pointed out that “Map Of The Soul: 7” album contains songs such as “Intro: Persona”, “Outro: Ego”, and also their most recent hit “ON”. Not only that, a few designs of “Ego:Off” was also frowned upon for resembling BTS’ Japanese album “Lights”.
Realising the striking comparisons, both Ujungs (WJSN fandom name) and ARMYs (die-hard BTS supporters) have been blaming Starship for this case, accusing the company of plagiarising the latter’s album concept and designs. Some even threw shade at the “Save Me Save You” jam-makers over things beyond their control.
starship was this really necessary? our wjsn girls deserve so much better than a photo book that's a little too similar to bts' album 🙁 i mean yeah it's fine to use the words persona and ego but this whole design is a little too much… the girls don't need that kinda promotion pic.twitter.com/JGV09Fgb7P
— 뽐이 🌊 (@dfcnvs_) July 7, 2020
I don't care if this is just a photobook, this is so irresponsable. The creative director should have know better than to ride over the success of other people's creations. This plagiarism. STARSHIP is just staining WJSN's efforts and good image, they deserve better#BTS #WJSN pic.twitter.com/3ohEKmGgD2
— 𝔪𝔞𝔯𝔱𝔞♔𖧵⁷ (@mmr_ax) July 7, 2020
"Can I copy your homework?"
"Yeah just don’t make it look too
Starship really did wjsn dirty…even the fk font is the same as BTS’ pic.twitter.com/fvXcah2rUa
— GO生 200619 Hwang Hyunjin (@softforhyunie) July 7, 2020
we all know that we are number one worldwide so they go here tryna make their flop idols unflopped 🤧💅
— Bulletproof Bangtan | STREAMING (@BTS_safeground) July 8, 2020
On the contrary, a few Ujungs have came forward to clarify that it wasn’t WJSN’s fault in this matter. Some of them even apologised on behalf of the agency, asking ARMYs not to take out their anger on WJSN.
wjsn is not at fault. it's the companys fault completely for plagiarising the names & layouts of two of BTS's albums. Please do not attack the members or say rude things about them because I am very sure they would not have a say in this. We need an email template now.
— rhea⁷ misses jaankook (@BOCASJE0N) July 7, 2020
i don’t agree with the designs but i’m asking y’all please don’t send hate to the girls, don’t drag the girls, don’t blame the girls, WJSN do not decide nor make the album art cover so please blame their company, starship entertainment and don’t attack the girls, thank you. pic.twitter.com/Ehxe3d8NQr
— ً (@SHNYGGUK) July 7, 2020
Idc about that fandom (ARMY) tho. It's WJSN's FIRST pb. Call it publicity stunt all you want, when it's really not. You don't owe that word and don't blame it on WJSN bc girlies didn't do it. Be careful on what you're gonna say to WJSN. ☺️
— UJUNG ENTERTAINMENT (@UjungEnt) July 7, 2020
So far, Starship has yet to release any statement to address the controversy.