Love is in the air… Pizza Hut Malaysia is setting a fine example this Valentine’s Day season by encouraging all Malaysians to spread the love – regardless friends or foes. Hence, the Pizza Heart.
This past week, the brand has been showing up at fellow competitors’ doorsteps for a surprise romantic delivery. This loving gesture is in line with their latest campaign “to provide better experience to its customers through a creation that befits the special occasion”.
Pizza Hut also came up with some cheeky terms for their fellow competitors ‘Endabyu’ (A&W), ‘Teksas’ (Texas Chicken), ‘Mekdi’ (McDonald’s), ‘Kepci’ (KFC), as well as rival brand, ‘Domeeno’ (Domino’s). Check out some of their personalised “love” messages here:
- “Dear Domeeno, my lovely neighbour. Greeting from us at Pizza Heart. Specially made with love and no hard fillings!”
- “Dear Kepci, i know you love pizza. But ‘Chizza’ is not Pizza. Here is a Piz’ za Heart with love from us. We belanje.”
- “Dear Mekdi, your burgers are cool. But don’t be a chiken ah. Give this new Piz’za Heart a try. We heard Everyone’s Lovin’ It.”
“The motive here is simple – if you love someone, send them Pizza Heart. We have mad
respect to our competitors and huge love towards our loyal fans so we thought that it would be fun to share a ‘Piz’za’ our heart through the surprise delivery,” said Jean Ler, Chief Marketing Officer of Pizza Hut Malaysia.
“Rather than settle for less, Pizza Hut wants to encourage everybody to open up and give love a chance with Pizza Heart. We hope that this romantic twist is able spice up your relationship with its cheesy, hearty combo that will leave you falling in love at the first bite,” she added.
As you can see, Pizza Heart is a piping hot heart-shaped pizza! Foodies can choose from a selection of Pizza Hut’s signature toppings including Hawaiian Chicken, Aloha Chicken, Beef Pepperoni and Chicken Pepperoni.
You can enjoy the a la cartet from RM39.90, while combo options are also available both through delivery, take away or dine in. This promo is available from now until 16th February 2020.
For more information, please visit www.pizzahut.com.my.