“A tale of fashion and passion, where art is appreciated and talent can flourish” – that is the motto of retail initiative, Stories Avenue K.
ESMOD Kuala Lumpur recently teamed up with Avenue K to launch Stories, showcasing 10 talented young and aspiring fashion designers and their masterpiece collection. If you’re ever in the area, do visit their pop-up stores. It’s a must-visit for all style enthusiasts!
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“Today’s shoppers have demonstrate a growing need for a contemporary and vibrant shopping experience. To achieve this vision, Avenue K introduced the idea of narrating stories through a dedicated space that will captivate and capture the hearts and imagination of every shopper,” said Ms Phang Sze Sze, General Manager of Avenue K.
She continued, “The opening of Stories marks yet another milestone for Avenue K as this is the first ever initiative spearheaded by us to unleash possibilities yet to be explored through tales of exciting discoveries. In an effort to go local while growing global, we begin the first chapter of Stories by dedicating this space to empowering local talents through fashion.”
Located at Lot M-1, Mezzanine Floor (formerly occupied by Muji), here are the 10 designers to check out:
1. Angel Pong
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2. Tay Sin Yee (bunbun)
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3. Giovani Phandi
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4. Homun Hooi
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5. Will & Au Ee (Lazyheads)
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6. Liren Ho
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<>AFTER 5 – coming to you tomorrow! Stay tuned here for more. #lirenafter5 #lirenswear
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7. Liew Hui Ying (LHY)
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<>Perceive the climate of the movement?? SPORTS / CASUAL WEAR #LHY2019 #LHY
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8. Scott Tian (scotty.)
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9. Joanne See (Vibrate Malaysia)
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10. Shawn Er (MOM)
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For more info, check out the official website here.
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