10 Homegrown Fashion Brands You Can Find At Stories Avenue K

“A tale of fashion and passion, where art is appreciated and talent can flourish” – that is the motto of retail initiative, Stories Avenue K.

ESMOD Kuala Lumpur recently teamed up with Avenue K to launch Stories, showcasing 10 talented young and aspiring fashion designers and their masterpiece collection. If you’re ever in the area, do visit their pop-up stores. It’s a must-visit for all style enthusiasts!

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Come join us as we open the doors to Stories at M-1, Mezzanine Floor, AK today featuring exclusive collections from The Art of Eric Choong, ESMOD Kuala Lumpur with collections from 10 up and coming designers and Midorie Café. Grab exclusive giveaways when you spend at Eric Choong’s and any of ESMOD Kuala Lumpur’s counters and enjoy your Blended Flower Tea with any cake purchase at Midorie Cafe today. @ericchoong_official @ericchoongofficial @lirenswear @vibrate_my @bunbun_officially @giovani_phandi @lhy__official @angelpongzq @homunhooi @_lazyheads @scotttian @shawn__er @esmodkualalumpur #AvenueKMY #MakeFriendsCreateTrends #AKFriends #AKStories
A post shared by Avenue K (@avenuekmy) on Aug 2, 2019 at 6:49pm PDT
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“Today’s shoppers have demonstrate a growing need for a contemporary and vibrant shopping experience. To achieve this vision, Avenue K introduced the idea of narrating stories through a dedicated space that will captivate and capture the hearts and imagination of every shopper,” said Ms Phang Sze Sze, General Manager of Avenue K.

She continued, “The opening of Stories marks yet another milestone for Avenue K as this is the first ever initiative spearheaded by us to unleash possibilities yet to be explored through tales of exciting discoveries. In an effort to go local while growing global, we begin the first chapter of Stories by dedicating this space to empowering local talents through fashion.”

Located at Lot M-1, Mezzanine Floor (formerly occupied by Muji), here are the 10 designers to check out:

1. Angel Pong

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Playing around with colours, this mermaid look-alike tee just makes you a summer vibe carrier! Fun and cheerful ??
A post shared by Angel Pong (@angelpongzq) on Aug 14, 2019 at 7:00am PDT
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2. Tay Sin Yee (bunbun)

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SERIES 002
A post shared by bunbun (@bunbun_officially) on Aug 5, 2019 at 11:51pm PDT
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3. Giovani Phandi

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In the early stage, big thanks to @avenuekmy @esmodkualalumpur@ericchoong_official For the great support and opportunity
A post shared by Giovani phandi (@giovani_phandi) on Sep 19, 2019 at 8:49pm PDT
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4. Homun Hooi

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Get to Know Us! HOMUNHOOI is available in Avenue K, Our Stories, Level M. #avenuek #kl #popupstore #limitedtime #fashionpopupstore #fashionaddict
A post shared by HM (@homunhooi) on Aug 4, 2019 at 10:38pm PDT
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5. Will & Au Ee (Lazyheads)

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#LAZYHEADS a closer look on our “STICKY NOTES JUMPSUITS” ps. The notes can’t be taken off it’s stitch and stick on the garment
A post shared by Lazyheads (@_lazyheads) on Sep 19, 2019 at 8:19pm PDT
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6. Liren Ho

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AFTER 5 – coming to you tomorrow! Stay tuned here for more. #lirenafter5 #lirenswear
A post shared by LIREN (@lirenswear) on Sep 18, 2019 at 3:46am PDT
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7. Liew Hui Ying (LHY)

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Perceive the climate of the movement?? SPORTS / CASUAL WEAR #LHY2019 #LHY
A post shared by LHY (@lhy__official) on Aug 20, 2019 at 8:22pm PDT
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8. Scott Tian (scotty.)

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The Glory Project Extended Version, ‘Not-a-Glimpse’ Photography / Shirt The removable ribbon also comes In rainbow version. (Limited Quantity) Available on 19th September in @avenuekmy #scotttian #scotty #scottyissonaughty #thegloryproject #thegloryt #gloryhole #notaglimpse #nags #linetattoo #openback #hole #naughty #shirt #fashion #adcampaign #favouriteangle #photography #rainbowribbon #linetattoo #pride?
A post shared by scoTTTian. (@scotttian) on Sep 12, 2019 at 9:40pm PDT
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9. Joanne See (Vibrate Malaysia)

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Blended into Malaysia’s culture ?? . . . . . . . . #vibratemy #vibratekr #vibrateofficial #streetwear #fashion #swag #style #ootd #hypebeast #hype #outfitinspiration #outfit #beststreetoufit #streetfashion #streetwearfashion #kualalumpur #malaysia
A post shared by Vibrate_MY (@vibrate_my) on Aug 28, 2019 at 8:34am PDT
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10. Shawn Er (MOM)

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A post shared by Shawn Er (@shawn__er) on Feb 23, 2019 at 4:49pm PST
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