Actress-turned-entrepreneur Neelofa has introduced a new clothing apparel brand made exclusive in the United Kingdom.

Aptly called the Lofa Brand, the collection consisting of apparels and accessories is an exclusive premium merchandise manufactured in London, United Kingdom.


“LofaBrand is very dear to me because I want whoever wears it gets inspired with my career journey in business. Not only that, I also want this brand to portray my adrenaline all this while within the business world to the wearers.”

“However, this collection has no connection Naelofar Hijab which entirely focuses on producing the only hijabs and modest wears,” Neelofa said in a statement.

According to the 30-year-old fashion icon, the idea started way back in 2017. It took Neelofa 3 years to find a manufacturer outside of Malaysia and during her trip to London last year, she finally found the best manufacturer to kickstart the brand.

Each and every Lofa Brand merchandise is manufactured and shipped straight from London. There are no stocks kept in Malaysia and all orders are done online.


“I had given a long thought before deciding to put the name Lofa as a brand. I wondered if this brand would last long? But, I had to trust my gut feelings and believe in myself to make this brand become big,” she added.

The Lofa Brand collection includes sweatshirt and hoodie for both male and female, as well as Miss Lofa fragrance by Avery.

More exclusive collections under Lofa Brand will be announced in the future, find out more about the premium merchandise at

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