What comes to mind when the name David Beckham is mentioned? Style, confidence, ambition, and compassion are just some of qualities used to describe the global icon.
In collaboration with luxury perfumer Coty International (maker of Gucci and Hugo Boss perfumes), David Beckham Fragrances has officially made its debut in Malaysia with 4 scents that reflects the football star’s personality.
With “Suit Up” as the campaign theme, the range consists of Instinct, Homme, Respect and Classic. The idea is to encourage all Malaysian men to “look within themselves to find a way to elevate themselves whether it’s through their career, style, relationships or sports”.
“The measure of a man is not what he’s born with, but what he makes of himself! No matter who we are or what we are doing, we can take all steps to speak well, dress appropriately, and spend a little more time to elevate our appearance and confidence. This is why we have coined theme Suit Up with David Beckham to launch this exclusive line of fragrances here in Malaysia. We want every Malaysian man to realise his inherent potential with David Beckham fragrances and encourage them to ‘Suit Up’ for every moment and occasion in their lives.” said Jonathan Fu, Senior Marketing Manager, Southeast Asia & Distributor Market.
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During the media launch last week, 4 Malaysian stars showed up to represent a scent. The description from the press release reads:
- Azwan Kombos – Family Man and actor who uses David Beckham Instinct. Azwan embodies the smooth style and masculinity of a modern man who is busy building his career, but still extremely committed and a devoted father to his beautiful daughter, and husband to actress wife, Ezzaty Abdullah.
- Ryzal Jaafar – Best Mate, trend-setter and actor chooses David Beckham Homme because it reflects his unique sense of style and personality. Ryzal, known for his eccentric fashion sense, always makes a statement when he steps out.
- Ikmal Amry – Avid footballer, model and actor is inspired by David Beckham Respect because the fragrance is something that he can relate to. Whether he scoring goals on the field with his football club or trying to break into the local entertainment industry – Respect is a value that is cherished by everyone.
- Faeez Fadhililah – Entrepreneur, CEO and travel junkie is no stranger to the public eye. Listed in 2016 as one of Forbes’ 30 under 30 Faeez inspires young professionals all over the region with his business acumen and his boyish charm. His brand new essential accessory is David Beckham Classic, which helps him create an enduring style with his own personal twist.
Wanna win some luxury gifts? Take part in the Suit Up Challenge by posting a Before and After photo of yourself on social media with the hashtags #SuitUpMY and #DavidBeckhamFragrances. Good luck ;)
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