Sony-Kartel’s award-winning rapper-producers, SonaOne and Alif have finally launched their debut collaborative album, “Detail” which features ear-worm hits like “Obvious” and “Pun Boleh”.
At the same time, the duo, who has been dubbed as the new Too Phat of this era, also introduced their 3rd single from the album “Look Around” together with its music video.
Directed by by Zulamran Hilmi (who also shot the visuals for Kartel honcho Joe Flizzow’s single “Sampai Jadi”), the “Look Around” music video features fellow Kartel brothers, Singaporean rappers Yung Raja and Fariz Jabba. (Could this be a hint that these 2 will collaborate soon?)
Mixed by Jimmy Cash who engineered Travis Scott’s 2018 masterpiece “Astroworld”, and mastered by Chris Athens, whose clients include Drake, Nicki Minaj, Justin Timberlake and David Guetta, “Detail” was first performed live during the 2nd 16 Baris Concert.
Featuring a total of 15 tracks, “Detail” is now available on Spotify, KKbox, Joox, Deezer, Apple Music, and more.