Being the sub-brand of HUAWEI, HONOR is committed to separate itself from the mother brand and presents itself as a more lifestyle-centric model targeted towards younger teens.
As such, it is only natural that teenage heartthrob As’ad Motawh – the very definition of young and fresh – is named as the face of HONOR’s latest edition, the HONOR 20 Lite.
The HONOR 20 Lite is packed with HONOR’s industry leading smartphone cameras – a triple-lens rear camera, wide-angle lens, and breakthrough 32MP selfie camera – that helps users make the most of every moment.
According to President of HONOR, George Zhao, the new HONOR 20 Lite is created to better meet young people’s needs of technology, design, personal expression and community engagement.
“The pioneering 32MP front camera and triple-lens camera system in the HONOR 20 Lite have been created for the socially active and highly visual generation to help them capture the most precious moments in life effortlessly and co-create a new lifestyle together,” he said.
As’ad who was also the face of HONOR 10 Lite said that he’s honoured to work with the smartphone brand for the second time. “I love that HONOR always have new and fresh ideas for their phones.”
“The people at HONOR are always very friendly and nice to me. Working with them for HONOR 10 Lite has been great experience for me. So when they ask me to continue the contract and becomes the representative for HONOR 20 Lite, I said yes almost immediately,” said the 18-year-old singer.
View this post on Instagram
Are you guys as excited as I am to enjoy #triplethefun? The #HONOR20Lite from @honormalaysia is finally going on sale next Wednesday, 24 April 🤙 Bring it home at only RM 949! Yg bestnya, the first 500 purchasers will get a cool branded bag🎁 Dah beli tag As'ad ye! #adADVERTISEMENT
The “Percaya” singer told us that his favourite feature from the phone would definitely be the 32mp front camera which take selfies to a whole new level. “I love the selfie camera, it captures 32mp photo, so it is super clear and the result is beautiful.”
Here are some of the key features of the HONOR 20 Lite:-
- Triple-lens camera featuring 24MP primary camera which captures the view with breath-taking realism, rich in detail, sharpness and colour.
- With the f/1.8 wide-aperture lens and the Quadra CFA sensor, the camera system boosts light sensitivity and lets more light pass through, allowing for epic shots in low-light environments.
- The 120-degree ultra-wide angle lens are able to capture the full scene (e.g. iconic buildings, full view of long beach, panoramic city view), without the need for you to adjust your own distance.
- The Super Night Shoot mode effortlessly produces silky smooth night shots without a tripod, while the AI multi-scene recognition, capable of recognising 22 categories of objects and 500+ scenarios.
- The 32 MP selfie camera takes selfies to another level as it allows users to print out their selfies into 2.3×1.7m-sized celebrity posters.
- The built-in AI beauty algorithms intelligently touch up selfies based on gender, age and skin tone, creating the most perfect yet natural look you could ever want.
- With the AI backlighting imaging technology, the HONOR 20 Lite’s selfie camera makes sure the most flattering amount of light is well-captured under any conditions – be it backlight, sidelight or front light.
- The HONOR 20 Lite comes with two beautiful finishes – Phantom Blue and Phantom Red. It is ergonomic with a 3D curved body and rounded corners.
- Powered by a Kirin 710 chipset that delivers a seamless and fast experience with 4GB RAM and 128GB storage.
- Based on the EMUI 9.0 operating system, the HONOR 20 Lite optimised by the latest Android 9 system, represents an overall software upgrade that features a concise user interface, enhances data management system and optimises user experience.
In conjunction with the launch, Shopee will be organising a Super Brand Day from 22nd April to 26th April 2019, offering deals on selected HONOR products.
The HONOR 20 Lite 4GB RAM + 128 GB ROM will be available exclusively on Shopee and HONOR’s website hihonor.com/my beginning 24 April 2019, pricing at RM949.
First 500 purchases of the HONOR 20 Lite made on Shopee will be entitled to a branded drawstring bag and RM30 worth of Shopee Coins, while the subsequent 1,000 purchases will be entitled to an HONOR gift box and RM30 worth of Shopee Coins. Meanwhile, the first 50 purchases made on hihonor.com/my will be entitled to an HONOR gift box.
The HONOR 20 Lite will also be available at HONOR Experience Stores nationwide beginning 26th April 2019. The first 500 purchases will be entitled to a branded drawstring bag.