Shocker! Fast food chain company, Kentucky Fried Chicken (KFC) recently decided to give their old Sanders a whole new look.
Following the company’s postings on their Instagram page, the new colonel appears to look way younger. With a tattoo on his abdominal area and a new cool hairdo, the new Sanders is being referred to as “Virtual Influencer Colonel”.
Yup you heard that right! This means you can find him busy posting pictures of his good life on Instagram just like any regular social media influencer. You can even see him posing with his girlfriend.
Of course, what’s an instagram post without a hashtag right? Fret not, new Sanders got that covered. He has his own hashtag to go along with his every post – #secretrecipeforsuccess. They are even tattooed on his abdominal area. In addition, he also gives out inspirational quotes to his followers for free.
“Basically, I am an international mogul turned virtual person who wants to inspire the world with my amazing life.”
According to KFC’s press release, new Sanders will be collaborating with brands like Dr. Pepper, Old Spice, and TurboTax.
For those wondering about the sudden move, this cheeky tactic is actually in line with KFC’s ongoing Colonel ad campaign. In fact, the company has recruited prominent figures like Jim Gaffigan, Reba McEntire, and RoboCop to play the colonel for the previous campaigns.
Many of the tactics for the campaign usually reflect an internet trend. This move was actually inspired by the incident where a popular New York-based lifestyle Instagram account was exposed for being a fraud.
New Sanders is expected to run KFC’s Instagram until the 22nd April.
Are you digging the new Sanders?