Asia’s leading fashion shopping platform ZALORA returned with its annual runway show ZALORAYA, showcasing all the latest Raya fashion of 2019.
Held at Black Box, Publika on 14th March, the collective runway show spotlighted some of the biggest names in the local fashion scene such as Tom Abang Saufi, Syomirizwa Gupta, Afiq M, Ezzati Amira, Nurita Harith and many more.
In addition to the fashion show, there was also a special offline experience called the ZALORAYA pop-up for loyal shoppers of ZALORA at White Box, Publika, featuring an assortment of top beauty brands such as Foreo, Laneige, The Face Shop, and also beauty tutorials by special fashion icons like founder of LMK Cosmetics, Ameera Khan.
In conjunction with the launch of #ZALORAYA2019, main sponsor Boost will be offering an exclusive promotion for shoppers who shop with the e-wallet app.
From now until 30th June 2019, shoppers who spend a minimum of RM250 on ZALORA will receive an extra 25% discount and an RM18 cashback when they pay with Boost. Just simply checkout with the code “BOOSTZALORAYA” to get the special discount.
“Boost is a proudly homegrown e-wallet and we are very pleased to be associated with the bright lights of the local fashion scene at #ZALORAYA2019. Online fashion shopping in Malaysia is making huge strides and we hope to create a fun and more rewarding cashless experience for ZALORA customers during the upcoming Hari Raya festive season,” said Mohd Khairil Abdullah, CEO of Axiata Digital, Boost’s parent company.
The theme for #ZALORAYA2019 fashion show is the timeless art of wayang kulit, a traditional display of puppet-shadow play, commonly found in Kedah and Kelantan. As ZALORA prides itself on celebrating the best of all things local while looking to the future, the wayang kulit theme befits ZALORA’s ethos of telling your own story through style.
“We are proud to host such an array of talented Malaysian designers under our
e-commerce roof,” said Giulio Xiloyannis, Chief Commercial Officer of ZALORA.
“As an homage to Malaysia’s rich cultural heritage, we chose the wayang kulit theme and the essence of its timeless storytelling format to encourage fashionistas to create, curate and tell their own style story via the endless selection of brands and trends we offer on ZALORA.”
A number of #ZALORAYA2019 collections are already available for purchase on ZALORA site. Visit www.zalora.com.my/women/hari-raya for more updates.