In conjunction with National Craft Day 2019, video sharing app TikTok has partnered with the Malaysian Handicraft Development Corporation (Kraftangan Malaysia) and the National Craft Institute (NCI) to launch the #ilovearts campaign.
The campaign encourages Malaysians to share their artistic talent and best craftwork on TikTok using the #ilovearts hashtag, in an effort to further promote and bring awareness to Malaysia’s unique craftsmanship to a wider, global audience online.
“We see arts and crafts as an important economic enabler that highlights our unique cultural identity as Malaysians. It is therefore important to drive interest for it, not just within the Malaysian context, but also a wider global one,” said NCI Senior Director Zainal Abidin Bin Che Pa.
“By partnering with a digital platform like TikTok, our crafters are able to share their expertise and talent with others from all over the world. We are hopeful that partnerships like this would open new opportunities for our crafters to go beyond our shores and obtain international exposure, resulting in a greater appreciation for Malaysian arts.”
Echoing this year’s National Craft Day theme, “Culturising Craft in Lifestyle”, the #ilovearts campaign will run till 11th March, inviting crafters from all over Malaysia to share the best of Malaysian craftwork from batik to rattan, weaving, ceramic, wood, metal work, and more.
Participants can stand a chance to win prizes worth RM6,500, including smartphones, exclusive craft items and 1-day interactive course at the National Craft Institute.
For more information on the #ilovearts campaign, visit https://www.tiktok.com/share/challenge/20010370