Siti Nurhaliza’s very own beauty brand SimplySiti will be expanding its reach to Indonesia by the second half of this year.

The halal beauty care business is eyeing a bigger overseas revenue contribution of 60 percent by 2020.

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LIVE UPDATE • Majlis Jamuan Hi-Tea bersama Dato' Sri Siti Nurhaliza bersempena Majlis Penyerahan Dana Kempen Di Hati 2018 telah diadakan di PNB Perdana Hotel & Suites On the Park. • Majlis turut meraikan para tetamu yang terdiri daripada para penerima dana, rakan niaga, penaja, pemenang peraduan ‘Di Hati Derma & Menang’ dan juga rakan-rakan media. • Jutaan terima kasih diucapkan kepada semua yang telah sama-sama menyokong perjalanan Kempen SIMPLYSITI Di Hati 2018. • Liveupdate by • Penghargaan kepada: Penaja lokasi: @pnbperdanakl Videographer: @mustakhimrazif Decoration: @surprise.dash Photo Op: @rsvpkl Emcee: @djsonic • #SIMPLYSITIDIHATI2018 #SIMPLYSITI #ForTheBeautyInYou

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“By 2020, we hope to see the ratio of our exports to local markets of 60 to 40 per cent from 5.0:95 at the moment,” said Group CEO of SimplySiti, Azuddin Rahman as quoted by Bernama.

The announcement was made during the signing of a collaboration agreement between SimplySiti and CIMB Islamic Bank Bhd.

The collaboration would support SimplySiti in expanding its halal beauty care business beyond the Malaysian borders.

After Indonesia, SimplySiti aims to enter Singapore and Middle Eastern countries in the next two years. The brand is also available in Brunei.

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Annie May
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