Siti Nurhaliza’s very own beauty brand SimplySiti will be expanding its reach to Indonesia by the second half of this year.

The halal beauty care business is eyeing a bigger overseas revenue contribution of 60 percent by 2020.

“By 2020, we hope to see the ratio of our exports to local markets of 60 to 40 per cent from 5.0:95 at the moment,” said Group CEO of SimplySiti, Azuddin Rahman as quoted by Bernama.

The announcement was made during the signing of a collaboration agreement between SimplySiti and CIMB Islamic Bank Bhd.

The collaboration would support SimplySiti in expanding its halal beauty care business beyond the Malaysian borders.


After Indonesia, SimplySiti aims to enter Singapore and Middle Eastern countries in the next two years. The brand is also available in Brunei.

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