Siti Nurhaliza’s very own beauty brand SimplySiti will be expanding its reach to Indonesia by the second half of this year.

The halal beauty care business is eyeing a bigger overseas revenue contribution of 60 percent by 2020.

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“By 2020, we hope to see the ratio of our exports to local markets of 60 to 40 per cent from 5.0:95 at the moment,” said Group CEO of SimplySiti, Azuddin Rahman as quoted by Bernama.

The announcement was made during the signing of a collaboration agreement between SimplySiti and CIMB Islamic Bank Bhd.

The collaboration would support SimplySiti in expanding its halal beauty care business beyond the Malaysian borders.

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After Indonesia, SimplySiti aims to enter Singapore and Middle Eastern countries in the next two years. The brand is also available in Brunei.

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