Allow Wu Chun (吴尊) to demonstrate how you can “Sharpen Your Focus”.

Following in the footsteps of “Superman” actor Henry Cavill, Wu Chun is now the new brand ambassador for Hugo Boss’ Spring/Summer 2019 Eyewear campaign.


The concept art created by art director Ben Kelway for Boss aims to highlight “focus, self-motivation and attainability”. The new line of eye wear is not only lightweight but is also contemporary and provides extra comfort.

As to why was the popular singer and actor chosen, Boss explains that “Wu Chun appears masculine & concentrated with an elegant look that shows his attitude of ambition that leads to his success“. That is in line with the message of the new Boss eyewear: To Always Sharpen The Focus On What Is Important.

Wu Chun

Find out more here.


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