Kanye West takes his fashion apparel very seriously.

After receiving criticism of copying Rita Minissi’s signature aesthetic, the controversial rapper hired the photographer to to create a brand new Lookbook. Check out the new campaign for the re-release of the YEEZY BOOST 350 V2 “Triple White”.

Teaser photos uploaded on West and Minissi’s lead to a new account, @wegotlove. Under the theme of “We Got Love”, the flexible models are clad in earthy YEEZY costumes while wearing the “Triple White” YEEZY BOOST 350 V2. The elegant dance moves and shots of the models gracefully leaping through the air are stunning to see.

Set to drop in the world’s major adidas Originals designated stores on 21st September, the official press release states it’s the first time “a Yeezy sneaker will be released in mass quantities, giving an unprecedented number of fans worldwide direct access to at retail price”. To quote GQ, “Eventually everybody who wants to get Yeezys will get Yeezys.”



For more information, click here.

Sources: Hypebeast, GQ.

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