Hugh Hefner, the founder of “Playboy” magazine, has passed away.

According to an official statement, the icon (born on April 9, 1926 in Chicago, Illinois) died from natural causes at his home, The Playboy Mansion, surrounded by loved ones. He was 91 years old.

“Playboy” magazine debuted more than 60 years ago and the pioneering men’s magazine promoted sex and intellectual stimulation. Famous for featuring nude women with in-depth articles and interviews, the first ever centrefold was of Marilyn Monroe. The publishing industry called it the “sexual revolution” of the 1960s and 70s.

My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognisable and enduring in history. He will be greatly missed by many,” said Cooper Hefner, his son and Chief Creative Officer of Playboy Enterprises.

Hugh Hefner
Source: Getty Images

In speaking about the iconic “Playboy” logo, Hefner previously explained, “The rabbit, the bunny, in America has a sexual meaning; and I chose it because it’s a fresh animal, shy, vivacious, jumping — sexy.”

The legendary man is survived by his wife, Crystal, and 4 children. May you rest in peace, Hefner.

Sources: People, CNBC/ Featured image: CBC.

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