After calling out misbehaving commuters on social media, Rapid KL has enlisted the help of Annabelle to remind all passengers to behave when using the trains.
The public transportation provider wittily wrote on Facebook, “Dear valued customers, lately we’ve been receiving surprise visits from Annabelle. Mind your manners while you’re on our trains or….she will haunt you FOREVER.”
In the first photo, Annabelle is seen taking a ride on the train whereas in the 2nd photo, she sits at one of the gate entrances.
For the uninitiated, Annabelle is a Raggedy Ann doll alleged by demonologists Ed and Lorraine Warren to be haunted. Also, if horror is your thing, “Annabelle: Creation”, a movie based on the scary doll is set to release on 9th August.
Upon seeing the post, many netizens praised Rapid KL for its humorous public awareness campaign. One Facebook user commented, “Whoever is handling the Rapid KL’s social media platform, he/she deserves a raise.” Meanwhile, another wrote, “Admin, you are so entertaining. I rarely follow corporate page like yours. But this one, Rapid KL won my heart. Your sarcasm is acceptable. Well done!”
In speaking with NST, a spokesperson from the company said that the purpose of the cheeky campaign was to generate civic awareness among the public. “We hope that the public’s social etiquette will be improved, not only when using the public transportation but also when they use any public facilities,” added the spokesman.
Well done, Rapid KL ? We can’t wait to see what else you have installed for us.