The time has come. Nike has debuted its first NikeLab space in Southeast Asia on 29th July 2017 in Singapore.
What is NikeLab, you ask?
NikeLab first opened its doors on June 12th 2014 and consists of 9 locations worldwide including New York, London, Paris, Milan, Shanghai, Hong Kong, and more. The store is a place to showcase how Nike interacts and collaborates with other innovators as part of its larger journey of exploration, presenting a curated collection defined by product never before imagined paired with new variations of our celebrated performance styles.
Limited editions of Nike’s latest performance and sport style innovations that express the intersection of sport, design, and culture will be available. Nike’s heritage styles have also been reinterpreted through creative collaborations, and unique capsule collections from various creative partners such as designer Jun Takahashi from UNDERCOVER, will come together as a tailored assortment exclusive to NikeLab.
Long story short: NikeLab creates high-end fashion from classic footwear and apparel, but in much more limited quantities.
Located within high-fashion, multi-brand retailer Dover Street Market Singapore, NikeLab Singapore will feature the highly anticipated release of NikeLab X Pigalle’s newest capsule collection, where founder Stéphane Ashpool portrays the evolution of 90s basketball in his on-going collaboration with the brand. Every garment is thoughtfully produced to consider on- and off-court wear, delivering easy Parisian street-style elegance to silhouettes with authentic hard-court connections.
Along with the NikeLab X Pigalle collection, the new NikeLab Singapore store will also highlight the NikeCraft Mars Yard 2.0 by Tom Sachs and the CLOT x Nike Air VaporMax, two of NikeLab’s latest creative redesigns of Nike’s iconic silhouettes.
Innovation goes beyond product at NikeLab, where the brand brings to life its design principles through retail. Taking inspiration from its prized product design, NikeLab Singapore combines elevated aesthetics with minimal environmental impact in which core Nike design principles such as less is more, lightweight functionality and modularity defines spacial functionality, fixtures and materials used in its construction.
NikeLab in Southeast Asia is located within Dover Street Market Singapore at 18 Dempsey Road.
For more information, hit up the Dover Street Market Singapore website.