Last night, we were invited to an exclusive Mercedes-Benz Malaysia party held in conjunction with the launch of the ultimate urban hunter, the new generation GLA.
Now, we know what you’re thinking! It seems a little out of the ordinary and we’ll be honest, it is – in the sense that the GLA launch party featured festival mainstay NERVO, as well as trance oldie but goldie JES (real name Jes Brieden). We knew we had to be there.
Geared up for a night of literal music to our ears, we arrived at KL Live a little past 8pm, just as the crowd was beginning to file in. We gotta say, we were duly impressed with the setup as KL Live was dressed up with huge LED walls that lined the entrance before the staircase leading up to the hall.
One might expect that a luxury brand such as Mercedes-Benz will enforce a strict dress code for their launch event but alas, one would be sorely mistaken. Mercedes-Benz Malaysia’s #MYUrbanHunting movement throws pretentiousness out the door and instead, hunts for thrills and adventures in the city, embracing art, music, and yup you guessed it, parties.
Getting in was a breeze as crowd control was top notch. Upon registration, we were given wristbands dotted with button-like drink tokens – a first for us! Each wristband came with 6 white buttons which can be used to redeem 6 drinks altogether.
The night kicked off with local DJs (there was a whopping total of 12 local and international DJs on the line-up!) on the decks for a quick warm up before the launch gambit.
Following which, Mercedes-Benz’s new generation compact SUV was unveiled. 3-time Grammy nominated trance vocalist JES took the stage to serenade the crowd with her soulful voice, officiating the launch with a live performance of “As the Rush Comes“. It was a goosebumps-inducing moment as the track was arguably one of her biggest hits, if not her biggest hit, and it dates way back to 2004.
The new generation GLA, which received a host of new exterior and interior upgrades, was presented in 3 variants (all 3 parked in KL Live itself): the GLA 200 Urban Line, GLA 250 4MATIC AMG Line, and the powerhouse Mercedes-AMG GLA 45 4MATIC.
The GLA doesn’t outsize most SUVs on the road, but it does have an expressive design with a clear SUV character. Striking, trim, and muscular, the GLA is big on style with strong yet refined lines that are true to the character within.
More technical details here.
But of course, the party didn’t just stop there.
As the crowd shuffled around the cars for a closer look and feel, and after a rotation of more local and international DJs on the decks, JES came back on stage complete with a new outfit to sing a couple more songs before introducing the next highlight of the night – NERVO.
As usual, the chart-topping twins brought the energy to the party with their stage presence. The crowd was never happier to tear it up on the dance floor as NERVO dished out hard-hitting EDM tracks before ending the night on a high note.
It is without a doubt that Mercedes-Benz Malaysia has upped the ante this time with a #MYUrbanHunting party like no other. Cool kid on the block? We think so!
Special thanks to our friends from Mercedes-Benz Malaysia for having us :)