Groupon Malaysia will officially be known as Fave from now on.

The e-commerce marketplace has been consolidated with the Kuala Lumpur-based O2O (online to offline) restaurant platform of the same name, thus the change.


Users won’t have to worry about creating a new account, as the newly-combined site will be porting over all existing users. Deals from businesses such as restaurants, spas, fitness centres, hotels, and more will also be integrated into Fave.

This move will affect the businesses and users in Malaysia, but if you’re a user, don’t panic just yet. Your vouchers and purchases will be brought forward.

Joel Neoh, the founder of Groupon Malaysia and Fave Group also explained the merge in a Facebook post. He explained that he gave up control of Groupon Malaysia in 2015 to work on the fitness sharing platform Kfit, and was planning to expand the latter to “offline categories such as restaurants, beauty, wellness, and leisure”.

Neoh then found out that it coincided with Groupon’s business model and reconnected with his friends back at the company. What resulted was Fave – a consolidated O2O platform that “allows subscribers to buy both fitness classes and other lifestyle deals”.

Source: Fave

Existing Groupon Malaysia subscribers will also be entitled to an additional 15% off their purchases with the promo code “FAVENOW”, which is valid until 31st March. Another promo code they can use is “WELCOME”, which will shave off an extra 18% (valid on 22nd and 23rd February). Both promos are only available for users’ first purchases on Fave.

You can find out more about Fave via their website and Facebook page.

Source: e27.

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