Whaddup! YG Entertainment represent ;)
Malaysia’s superclub is about to launch their new standalone night, Heatwave, and they’ve engaged South Korean hip hop stars Masta Wu (real name Woo Jin-won; 우진원) and Choice37 (real name Robin Cho) for the inaugural event.
The Heatwave concept is in line with current youth trends and reflects an edginess and creativity that is crucial to a successful youth night. Music at Heatwave will be Open Format but will most likely have an Urban/Underground feel to it. Heatwave will operate as a standalone night (separate from Imperial) with the aim of turning it into the next go-to destination for youth clubbers.
Choice37 is an American-South Korean rapper, songwriter, and record producer. Currently working for South Korean label YG Entertainment and a member of the Longevity Crew (USA) he emerged from the depths of the Southern California hip hop scene. Having honed his skills as 1/3 of the hip hop trio Longevity Crew, Choice37 began the producing journey back in 1997. He has worked with some of YG Entertainment’s most notable artistes including BIGBANG, G-Dragon, Taeyang, T.O.P, 2NE1, Epik High, Lee Hi, WINNER, and iKON.
With a wide and eclectic influential foundation that includes Bjork, Stevie Wonder, A Tribe Called Quest, and Quincy Jones, one never knows what to expect from Choice37.
Masta Wu is a South Korean emcee formerly signed under YG Entertainment. Prior to his involvement with YG, he was known as Ginnwon and featured heavily on other hip-hop albums such as on D.O.’s album “Hip-Hop” and with the now retired artist Digital Masta. Now in the midst of starting up his own label, Masta Wu is a Korean Hip Hop vet, active in the scene since the early 2000’s and a master at the art of emceeing.
Deets are as follows:
- Date: 3rd December 2016 (Saturday)
- Time: 10pm onwards
- Venue: Balcony Deck, Zouk Kuala Lumpur
- Entry: RM40 (1 drink before 12am), RM55 (1 drink after 12am)