Japanese retailer the Isetan Mitsukoshi Group is slated to open a specialty store, ISETAN The Japan Store Kuala Lumpur, in Malaysia before the end of this month.
Located at LOT 10, the concept store marks Isetan Mitsukoshi Group’s expansion into markets outside Japan in response to global interest in its country’s history, diversity, lifestyle, culture, technology, and aesthetics.
Upon the announcement, President and CEO Hiroshi Ohnishi said, “We will introduce Japan’s exceptional products, experiences and services to the world. In 2011, Japan’s Ministry of Economy, Trade and Industry (METI) launched “Cool Japan,” a program promoting the introduction of regional products, fashion and other content to the world. In this context, the Isetan Mitsukoshi Group has promoted the “JAPAN SENSES” campaign, introducing to our customers remarkable traditional crafts from all over Japan, styling them with a newborn originality.”
“Now, to more clearly convey the spirit of “Cool Japan,” we are ready to show the world the exceptional craftsmanship Japan is proud to offer at the fully renovated LOT 10 in Kuala Lumpur, supported by Cool Japan Fund Inc.,” he added.
As such, Malaysian consumers can expect to find high-quality products, authentic Japanese experiences, and services across 6 floors:
- LGF: New dining style based on authentic Japanese tastes and technologies — groceries, sake, beer and whisky, Japanese and Western sweets and green tea, delicatessen, eat-in dining space, fresh foods, etc.
- GF: Fashion, art, technology and Japan’s rich diversity are expressed
- 1F: Japan’s fashion culture, a melting pot of unique combinations
- 2F: A collection of products featuring unique Japanese materials and technology to enhance beautiful, healthy lifestyles
- 3F: Experience Japanese culture — bookstore, culture academy, photo lounge, etc.
- 4F: Restaurant floor featuring authentic Japanese cuisine opening in January 2017
Whether it’s sampling authentic Japanese gastronomy or immersing oneself in Japanese culture and technology, the store it set to enhance your lifestyle with its offerings.
ISETAN The Japan Store Kuala Lumpur will be located at LOT 10 Shopping Centre, 50 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia.
For more information, visit their website.
Source: ISETAN The Japan Store.