Heineken’s latest global campaign Shape Your City was off to an exciting start last weekend on 30th July at Penang’s Hin Bus Depot. Shape Your City is a call to inspire city dwellers to express their creativity and motivate them to shape the city that they call home.
Demonstrating that simple actions can transform our urban landscape, Heineken has invited a handful of Malaysian design shapers to collaborate and create spaces that are designed to disrupt our social habits.
Using the idea of the bar as a central collective hub, their challenge is to create an environment that inspires conversations and forges new connections amongst Heineken’s consumers.
The debut Shape Your City pop-up bar at Hin Bus Depot saw industrial inventors Biji Biji Initiative and visual artist TheManCalledUncle team up with Penang-ite creatives to bring a decommissioned barn structure and car park area to life with bright and symphonic functional installations.
The 500-strong crowd came together around a multi-area concept built to showcase an exclusive mix of functional art and social recreational space purpose-built to break down barriers and promote social interaction.
Amongst the installations premiered at the Shape Your City pop-up bar last weekend were Koleidoscape by TheManCalledUncle aka Callen Tham and the Synth City Table by the Biji Biji Initiative. The high-octane night was fuelled further by eclectic beats by Malaysia’s leading DJ duo, Goldfish and Blink, supported by JHIN and Axel Groove.
Heineken’s next Shape Your City pop-up bar will take place on 26th August 2016 at Plaza Batai, Damansara Heights. The Koleidoscape and Synth City Table will be joined by more innovative and engaging installations. The night will also feature music served by the likes of LapSap, Goldfish, HULKAS and WH. Public are invited to visit the Shape Your City pop-up bar to participate and be inspired to take action in their environments.
Deets are as follows:
- Date: 26th August 2016 (Friday)
- Time: 6pm
- Venue: Plaza Batai
- Acts: LapSap, Goldfish, HULKAS, WH
To accompany the Shape Your City campaign, Heineken, the world’s no. 1 international premium beer, released a specially-designed, limited edition Cities series of Heineken bottles and cans nationwide from mid-July onwards.
Featuring the pulse of the city as the core of its design, each bottle represents one of 6 global cities – Amsterdam, Rio de Janeiro, Seoul, Madrid, Sydney and Kuala Lumpur – while the cans feature 3 global cities – Amsterdam, Rio de Janeiro, and Kuala Lumpur.
Stay tuned for announcements of more unexpected and innovative Heineken Shape Your City transformation projects online. To see how small actions can Shape Your City, check out Heineken’s global campaign commercial “The Canvas” and watch as the man of the world shapes the city around him.
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