NCT 127 fans, it hasn’t been long since the group debuted with “Fire Truck“, but they will be back with a new track soon!

The rookie group will be releasing “Taste The Feeling” this Friday (29th July) as part of SM Station. The song will be a collaboration between SM Entertainment and soft drinks company Coca-Cola.

Source: SM Entertainment
Source: SM Entertainment

The track will be the Korean version of Coca-Cola’s 2016 theme song of the same name. The original song, which was used in the company’s 2016 global campaign, was in English and was released in March.


Meanwhile, SM Station is SM Entertainment’s digital music platform, designed to release 1 track per week for 52 weeks. The project, which started on 3rd February, aims to showcase the musical capabilities of a different artiste every week, including artistes from within SM Entertainment and also other music labels. NCT 127’s upcoming single will be SM Station’s 25th track, but it marks the rookie group’s first participation in the project.

Source: SM Entertainment
Source: SM Entertainment

NCT 127 is the 2nd sub-unit under the brand of NCT (Neo Culture Technology), a new male idol group project by SM Entertainment. Different groups, who are based in several countries around the world, will debut in stages. Not only will new members be introduced for each unit, they will also be creating tailored contents for their particular markets.

The first and alpha unit of NCT, NCT U, debuted in April with the track “Without U” and “7th Sense”. They were made up of members Taeil, Taeyong, Doyoung, Ten, Jaehyun, and Mark. Then in July, NCT 127 debuted, this time taking out members Doyoung and Ten while adding Yuta, WinWin, and Haechan.

Listen to the English version by Avicii and Conrad Sewell here:

Are you looking forward to the Korean version of the track? How do you think NCT 127 will fare against Avicii and Conrad Sewell? Let us know your thoughts in the comments box below!

For more info, visit SM Entertainment’s official website and Facebook page.

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