So the sexy girls of EXID are back with their 1st full-length album, “Street”, and their latest music video for the album’s title track, “L.I.E” (엘라이), has gained over 1.5 million views in just 24 hours!

Unfortunately, despite the love they have been receiving from their fans, the girls have made headlines for all the wrong reasons. Netizens and social media users are criticising the female idol group’s “overly sexual” music video.

Source: One Hallyu
Source: One Hallyu

Apparently, many netizens pointed out that the music video has numerous sexual innuendos that “even a middle school kid can understand”.


For instance, many references to “69” can be found throughout the video. The 4-minute long video clip shows “6:09am” on a clock while the number “690” appeared on the hotel room key Hani was holding. One netizen commented, “Why 6 and 9 out of all the numbers? I can’t think of any other reasons than the one I have in mind”.

Also, fans were quick to notice that when maknae Junghwa was lying on the floor, a male-shaped shadow hung over her in a “suggestive” position.

Just in case you don’t know what the number “69” refers to, it is a sex position.

Source: All kpop
Source: All kpop

Other controversial elements include the use of 2 pink bells and a peach fruit to symbolise a woman’s breast and butt, Hani shaking a pepper grinder with a “lusty” expression on her face, rapper LE’s bathtub scene, and the girls’ suggestive poses.

Don’t go saying that I have a dirty mind. It’s there. No doubt,” commented a social media user.  

Do you think EXID’s music video for “L.I.E” is sexual?

Source: All Kpop
Source: All Kpop

Our take? The music video does have a lot of sexual references but this has always been EXID’s concept. The music videos for their hit singles, “Up & Down” and “Pink Hot”, are equally as suggestive as the new music video.

This is not an uncommon sight in the K-Pop industry as many other idols, especially female idols, have been applying sexual innuendos in their music videos for a while now. Girl groups such as Stellar, AOA, and Rania are known for their sexy dance moves and even sexier music videos.

The truth is, sex sells, and it is selling really well. So why not just enjoy the music the girls have worked so hard on? “L.I.E” is actually a pretty decent K-Pop song and the music video is pretty fun to watch too, despite the controversy it’s receiving.

Source: YouTube Screenshot
Source: YouTube Screenshot

What do you think about EXID’s new song? Feel free to share your thoughts with us and discuss ’em in the comments below 🙂

Sources: All Kpop, Soompi / Featured image: All Kpop.

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Estee Ang
Love new experiences and the colour purple. Did I also mention that I am obsessed with K-pop as much as I am with food?