Heineken Malaysia Berhad (Heineken Malaysia), formerly known as Guinness Anchor Berhad, marked its name change milestone in style with over 1,000 guests comprising trade partners, distributors, the media, employees and agencies, all across Malaysia through the “Open Your World” celebration.

The nationwide celebrations were held simultaneously across four locations – Kuala Lumpur, Penang, Johor Bahru and Kota Kinabalu – where invited guests enjoyed a specially tailored Heineken experience combining exciting music, lights, dance, food, and drinks.

HMB Launch - The crowd is wowed by the Heineken Moment, a unique sensory experience combining mapped projections, lasers, pyros and dancers, as their wristbands flare into colourful life - Photo by © All Is Amazing _


The main event was held in KL at the Bukit Kiara Equestrian Club, where Managing Director, Hans Essaadi launched the beginning of a new era for Heineken Malaysia as it officially becomes part of the global Heineken family.

Addressing guests at all four venues, Essaadi said, “Today is a celebration of our new identity and a promise of many more great moments to come. As we open up to a world of new business possibilities by becoming part of the world’s most international brewer, we are also opening up a world of exhilarating experiences to our partners and consumers.”

HMB Launch - Malaysia’s No. 1 DJ duo Goldfish & Blink brought their high energy sounds to the guests as they celebrated the new chapter of Heineken Malaysia Berhad! - Photo by © All Is Amazing

“We are delighted to share this joyous occasion with our partners and exclusive guests – thank you for your continuing support. Tonight, we take a step into the world of HEINEKEN. This is what you can expect from us moving forward – great parties, great drinks and great moments. In essence, more reasons to celebrate,” he added.

The KL event was hosted by the charismatic regional TV personality, Henry Golding, who ensured that the guests savoured an evening full of memorable moments.

HMB Launch -Guests making their way into the world of Heineken. - Photo by © All Is Amazing _

Attendees were personally welcomed by the Company’s representatives at the foyer and then ushered down the corporate memory lane, captured on an elaborate wall mural, which gave way to a hallmark green unveiling a passage that led guests into the Heineken World.

Guests were treated to an epic night of celebration with Heineken Malaysia’s award-winning portfolio of brands including Heineken, Heineken Extra Cold, Guinness, Tiger, Tiger White, Tiger Radler, Kilkenny and Strongbow.


HMB Launch - Eddy Jay Jaimin, Heineken World’s Best Bartender of 2016 demonstrating a perfect serve of Heineken Extra Cold - Photo by © All Is Amazing

Guests also revelled in the high octane electric dance music beats spun by Heineken Resident DJs, Goldfish and Blink, BATE, and Hulkas, who have amped up Heineken events over the years.

For more information, visit Heineken Malaysia’s website.

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