On the 11th of each month, Malaysian shoppers can expect to receive tonnes of rewards on 11street.

The popular online marketplace recently announced that it will be surprising shoppers with great deals and giveaway for its “LOVE 11” Day, a Korean-inspired inaugural celebration event.

11streetmy Love 11


The event, which was held at LOT 10 shopping complex yesterday, focused on rewarding its loyal customers for their immense support since 11street entered the Malaysian market 8 months ago.

During the press conference of the event, guests and members of media were treated to its new 2-episode TVC which reflects the brand’s commitment and ongoing business focus. Both TVCs starred Korean superstar Lee Min Ho and Malaysian actress Emily Chan, who are the global ambassadors of 11street.

Titled “Marathon” and “Broken Car”, the 2 TVCs will air nationwide via TV networks and 11street’s official YouTube channel from 16th November (Monday).

With more than 7 millions of quality products selling at competitive prices, 11street has been ranked a top 40 website in the country.

To acknowledge and expressed his most sincere gratitude, 11street’s CEO Hoseok Kim unveiled its new strategic plans for 11street’s mobile app and its signature “Shocking Deals” that reinforced its customer commitment. 11street will apparently double its variety of product listings for its “Shocking Deals” by early 2016 and offering more mobile exclusive value deals and discounts.


They will place a stronger focus to serve mobile shoppers through a 2 pronged approaches by providing more curated content with an improved user interface and user experience designs (UI/UX), along with additional personalised features for greater customer experience.

11streetmy Love 11 - Haha

Best known for co-hosting popular Korean variety show “Running Man”, Korean entertainer HaHa was also invited to celebrate the “LOVE11” Day with 11street’s loyal customers.

Though HaHa only showed up for a while, he managed to hype up the crowd with a series of high energy performances at the “LOVE 11” celebration. Fans were also given a chance to meet and have a photo session with him.

The performer also utilised the precious time by constantly waving and smiling at his fans. He even flashed his killer smile to fans who were on the 2nd and 3rd floors to show his appreciation for their support and attendance.

11streetmy Love 11 Day Celebration

To mark the end of the event, Kim said:

We are delighted that this flagship event has been a great success in showing 11street’s appreciation for all the support from our shoppers over the past 8 months. We remain committed to providing a superior shopping experience for all Malaysians as we move forward into the new year.

Check out more pictures from the event in the gallery below:

In conjunction of the celebration of the “LOVE11” Day, Kim unveiled its biggest giveaway of the year by announcing that Malaysian shoppers will be given a year-end treat in the amount of RM11 million.

From today onwards until 31st October 2015, shoppers can redeem daily offers of deals and coupons with up to 90% discounts.

For more details, head on to their official website or Facebook page.

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Adrina was our former writer and now contributes to Hype. Find out what she's up to on her IG: @moonsglowslow.