If you’ve been greatly disappointed by the long-awaited “Jem And The Holograms” movie, oh you know, the one that’s based on your 80s childhood hero, you’re not the only one.
In fact, it has done so bad in the cinemas that it’s officially dunzo.
The thing is, when we first heard about the “remake“, we were really excited. It wasn’t until the first trailer was released that our hearts collectively sank – this was not Jem, this is not what Jem is supposed to be. It was so bad that it didn’t deserve to be called “Jem And The Holograms”, not when it looks like a low-budget ABC Family movie.
To put that into perspective, “Jem And The Holograms” cost USD5 million to make. But the movie’s second week in theatres only managed to scrape in USD387,925 in earnings. After that, Universal stopped reporting how much it made because why bother, right?
And right after 2 weeks of “Jem And The Holograms” playing in the cinemas (theatre chains in the US are contractually obligated to hold a film for 2 weeks after booking it), it’s done. It tanked. They’ve pulled the movie out.
According to the movie’s Wikipedia page:
The film was released in North America on 23rd October 2015, alongside “The Last Witch Hunter”, “PARANORMAL ACTIVITY: THE GHOST DIMENSION“, and “Rock the Kasbah”, along with the wide release of Steve Jobs. It was originally projected to gross USD5 million in its opening weekend, but after only grossing USD34,000 during its Thursday night previews (USD36 per theater average), projections were lowered to USD3 million. It ultimately opened in 15th at the box office with USD1.4 million, the worst opening of 2015 and the fourth worst opening ever for a film playing in more than 2,000 theatres.
It goes on to say, “The film ended its North American theatrical run on 5th November 2015, two weeks after opening. Its final domestic gross is USD2,184,640 with overseas takings of USD7,815 for a worldwide total of USD2,192,455. The film’s international rollout began on 22nd October, where it debuted to a fourth-place finish in Slovenia. It debuted in 9 screens and had a weekend gross of USD2,064. The movie’s total is USD3,046.”
That is indeed sad, for something that generated so much buzz, hopes, and dreams prior to its release. Maybe Scooter Braun shouldn’t be producing movies and maybe this one will go straight to video, eh?
Source: “Jem And The Holograms” Wiki.