Converse refreshes its most iconic sneakers.
Today (July 27th) Converse Inc. debuts the all new Converse Chuck Taylor All Star II, a contemporary adaptation of the legendary Chuck Taylor All Star silhouette, for the first time overflowing with innovative Nike Lunarlon technology to support the always-on creative lifestyle.
Ready for more, the Converse Chuck Taylor All Star II boasts the most recognisable exterior nature of the original Chuck Taylor All Star. Details include the unique white foxing, rubber toe-cap and the statement All Star patch, while dialling up consumer-led features and benefits to deliver a comfortable and versatile premium sneaker for Chuck Taylor fans everywhere.
“The Chuck Taylor All Star is one of the most legendary and iconic sneakers of all time,” said Jim Calhoun, Converse President and CEO. “The launch of Chuck II is a ground-breaking moment for Converse as we continue to move the brand forward through creativity and innovation, ushering in not just a new sneaker, but a completely new way of thinking.”
Since its debut in 1917, the Chuck Taylor All Star has become one of the world’s most celebrated sneakers, with fans, artistes and musicians adopting the brand as a badge of creativity and self-expression. In creating the Chuck II, Converse obsessed over creative spirits around the world joining them on tour, in concert halls and art studios, on sidewalks and at all-night parties, and realised they wanted more.
The Chuck Taylor All Star II is designed to meet the demands of the creative lifestyle and is built for the next generation of self-expression. The Converse Chuck Taylor All Star II’s innovative features includes Nike Lunarlon sock-liner for superior full foot cushioning and arch support, foam padded collar and non-slip gusseted tongue for 360-degree comfort and a perforated micro suede liner, for breathability during extended periods of war.
Constructed from durable premium canvas, the exterior of the Chuck Taylor All Star II elevates the sneaker’s most recognisable features with premium details including a fully embroidered All Star patch, on-trend high foxing and monochrome matte eyelets.
Take a closer look at the Converse Chuck Taylor All Star II sneakers below.
The Fall 2015 Converse Chuck Taylor All Star II sneaker will make its debut on July 28th (Tuesday) at a retail price of RM269.90 (ox) and RM289.90 (hi-top) at Converse retail stores, selected retailers and online the brand’s official website and will be available in the following colours: black, white, red and blue.
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