Paws up, little monsters!
Lady Gaga‘s newest venture will be a pet product line entirely devoted to creating “quality, functional and purposeful products” representing the theatrical creativity of Gaga and her French bulldog, Miss Asia Kinney.
Gaga shared her oncoming venture on Thursday via Instagram, posting fashion-style photo shoots of her bulldog. From reading Vogue to rolling in a Rolls Royce in a tux and even enjoying an outdoor picnic of champagne and dog biscuits, Miss Asia Kinney sure lives a lavish life.
According to “Poker Face” singer’s manager, Bobby Campbell, Gaga and her team have been working on this for the past 6 to 8 months, where it all started “very organically through the love of her dog”. Miss Asia Kinney and Gaga’s reps at WME engaged IMG Licensing to help create the diverse line, while also seeking the services of Cindy Bailey, former president of Entertainment One’s pop culture and lifestyle licensing division and founder of global pop culture brands SO SO Happy and Skelanimals to do brand development under Gaga and her team. In addition to the organic, grain-free pet food line, Gaga will also serve as creative visionary and artistic director for a whole collection of chic and fashionable apparel, bowls, toys and accessories.
“This is not just about crazy outfits for dogs,” Campbell said. “It’s about giving pet parents and pet owners a fun and creative way for protecting their pets, as well as fun clothes to display on Instagram (because Gaga loves doing that).”
There is no set name or unveiling date just yet. But according to Campbell, once available, a portion of proceeds will go to “locally-based organisations that do great work with real pets,” specifically grassroots organisations that do not have the funds larger national ones do.
What do you think of Lady Gaga’s new venture?