If you’re a LINE app user, you might as well reward yourself for it, right? Luckily, LINE just thought of that!

Introducing, LINE Mileage, the LINE reward programme LINE introduces reward programme which will allow users to enjoy exciting privileges simply by chatting via the app. What kind of exciting privileges, you ask? From lavish lifestyle brands such as Starbucks, Chatime, Zalora, and Lazada, just to name a few.

How it works is that for every one message – in the form of text, stickers or sticons – sent via LINE, users will receive 1 Friendship Point to be accumulated into their BCARD and redeemed for rewards. And as a welcome gift, all LINE newcomers wil receive 300 Friendship Points which is equivalent to RM3 (until 26th of April).


LINE Mileage_IMG002

In conjunction of the launch, LINE has introduced popular Korean celebrity, Lee Kwang Soo as the face of LINE Mileage in Malaysia. Malaysians will be able to see Lee Kwang Soo (Girin!) and his comical antics in a series of TVCs that will hit the local shores.

“I am glad to be able to meet my fans in Malaysia through this great opportunity with LINE Malaysia. Hope everyone gets to enjoy the most exciting benefits through LINE Mileage while chatting on LINE!” said Lee Kwang Soo.

As an added bonus, here’s a hilarious behind-the-scenes video clip of Lee Kwang Soo:

Public Relations Manager of LINE Malaysia Patricia Yeoh also expressed, “We are really thankful for the warm support received in Malaysia and we decided to launch LINE Mileage for all our Malaysian users. We are also very excited to have one of Malaysia’s well-loved celebrities, Lee Kwang Soo, as the face of the LINE Mileage.”

Here’s how you can participate in LINE Mileage and earn points for real rewards:

  • Step 1: Send one LINE message to your friends to receive 1 Friendship Point. (1 LINE Message = 1 Friendship Point) *T&C Apply
  • Step 2: Enter your BCARD account number in the LINE Mileage dashboard under “My BCARD”. BCARD is readily available at no cost at Starbucks, Chatime, Caltex, Cosway, and more. (See full list of locations here)
  • Step 3: Once you have reached 1,000 Friendship Points, transfer it into your BCARD for 1,000 BCARD Points worth RM10.
  • Step 4: Redeem your BCARD Points and start enjoying rewards from numerous brands! (See the full list of merchants here)

Easy peasy, eh?


LINE Mileage will be officially launched in Malaysia starting 16th April.

LINE Mileage_IMG001

For more information, visit LINE Malaysia’s Facebook page.

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