Guinness Amplify: Curates − champions more local musicians.
Guinness Amplify, the music platform championing bold Malaysian musicians made its glorious return on April 11th (Saturday) at The Bee, Publika. Following on from the success of last year’s campaign, a new side-stream of Amplify − dubbed Amplify: Curates − saw some of Malaysia’s already-established musicians invite upcoming acts to join them on stage and to share the limelight.
Taking up the mantle as Curator was Sabahan singer-songwriter Froya, who also launched her highly-anticipated album “Panic Bird” at the show. Featuring three supporting acts that were hand-picked by Froya herself, the event allowed Froya to “pay forward” the opportunity to get on stage and into the public eye.
Opening the evening was Froya’s fellow Sabahan singer-songwriter, Rozella. Her dreamlike vocals and haunting melodies won over the hearts of all those present, making it the perfect kick off to the event. Next up was none other that hippie-beach-pop trio Jumero. The trio who are also veterans of last year’s Amplify campaign played a number of fan-favourites alongside a wealth of new material from their own upcoming album. Jumero’s infectious energy got the crowd grooving and singing along to them, prepping the crowd for +2dB.
+2dB, the last of the supporting acts then took over the stage and impressed fans with a set brimming with atmospheric, otherworldly harmonies and evocative vocals. Finally, the moment that everyone was waiting for arrived. The main star of the night, Froya, took the stage to officially launch her debut album .”Panic Bird”.
Taking the crowd on a journey through the inspirations and meanings behind her album, Froya’s love and devotion for her craft shone through as she put on one of the most spectacular performances of her career. Featuring tracks written over the past 6 years, fans enjoyed specially-arranged versions of their favourites including her new single “Dawn”, alongside brand new material performed live for the first time at Amplify: Curates.
The night came to an end with Froya thanks her fans for their continued support. She also urged the crowd to raise their glasses of Guinness in a toast to the extraordinary talent of Malaysian musicians whose creative boldness inspires others to make their own bold choices in life.
More photos from the event can be seen below:
We’ll leave you now with the official music video of Froya’s “Dawn”.
Froya’s debut album ‘Panic Bird’ is now available on CD and digital download, priced at RM25.