Local experiential agency, Sw1tch Strategies Sdn Bhd has launched BloodRunner, the first-ever werewolf-themed urban obstacle night race and is planning to take it on the global stage. Given that this going to be the first werewolf-themed urban obstacle race, BloodRunner 2015 will feature a theatrical element throughout the 10k route to excite and motivate runners by turning Putrajaya into an urban obstacle course.
Making things even more fun, BloodRunner 2015 is set to flag off 5,000 participants when the full moon is at its brightest into an exciting and thrilling series of obstacles.
“BloodRunner 2015 is the brainchild of a vision shared among industry friends and colleagues to showcase Malaysian ingenuity and our ability to create an event of international calibre,” said Hemanth Jayaraman, Director of Sw1tch Strategies Sdn Bhd, organisers of the race. “We want to not only raise the bar for organisers within the country, but also showcase just how much our country has to offer.”
There will also be a festival ground to host supporting friends and family for the runners, as well as the surrounding community, making it an event that caters to everyone and anyone. The festival will feature up-and-coming talents and some of the best food trucks in the Klang Valley.
Supported by the Ministry of Tourism and Culture, the organisers of BloodRunner intends to continue building the brand in hopes of taking the concept to the regional market, and eventually, turning it into a franchise of its own. BloodRunner aims to become an internationally-renowned Malaysian asset that can be adapted for other countries.
Personally, we can’t wait to partake in BloodRunner because it sure sounds like heaps of fun! Event and registration details are as follows:
Date: July 31st (Friday)
Fees: Early bird – RM98, First Release – RM118, Second Release – RM138.
Registration opens on April 15th with only 5,000 slots available..
We’ll leave you today with Michael Jackson’s “Thriller” simply because it fits. Arrhhwoo!!
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