Comfort, long lasting and energy return are the three main elements of Puma Ignite!

Following the global launch in New York on February 12th, 2015, Puma Ignite is now available in all Puma retail stores and distributors throughout Malaysia. The new Puma Ignite running shoe features an innovation foam technology, makes it the most responsive running shoe and is also the result of a nine-year research and development programme.

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Puma Ignite, was officially launched today at 1 Utama Shopping Centre by Tim Tham, the assistant marketing manager of Puma Malaysia. Puma Ignite makes for the perfect example that coincides with the brand’s latest tagline Puma’s ForeverFaster.

Powering every stride with the Ignite foam, an exclusively design foam that provides responsive cushioning, optimal rebound and comfort. Apart from that, strategically placed in the heel of the shoes is the ForEverFoam — a compound used heavily in the automotive industry.

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This premium foam in the Puma Ignite shoes sets them apart from the others as the foam compound is what gives the shoes maximum durability.  This material which results in long-lasting durability is one of a kind and is brand new in the market.

Puma’s new aim is to strengthen its running platform with the advantage of Ignite and the shoe is the ideal pair for everyday running.

In conjunction with the Puma Ignite Launch, Puma will also be launching their latets 21 Days Challenge for all Malaysians to partake in and create the next “big thing” on social media platforms. The objective of the challenge is to encourage all Malaysians to be take part in running activities. Participants are required to keep the momentum going for 21 days in a row by taking a picture of every session and uploading it onto their own respective social media accounts be it Instagram, Facebook or Twitter in order to redeem their prizes.

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The first 100 participants who complete this challenge, will win a limited edition PUMA Ignite running tee shirt

For more information, visit Puma’s Facebook page.

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Bryna K.
Bryna spends most of her time obsessing over cars and sports, particularly football while keeping updated with the entertainment scene. From raves to rock concerts, Bryna listens to all sorts of genres and is also a fan of horror and action movies.