Maroon 5 channel Owen Wilson and Vince Vaughn circa 2005 in the goofy clip for their latest single, “Sugar,” as they surprise random brides and grooms with impromptu performances of their slinky funk-pop song. “Wedding Crashers” director David Dobkin helmed the clip.
“We’re gonna drive across L.A. and hit every wedding we possibly can. It’s gonna be awesome,” Levine says at the beginning of the video, which was filmed on 16th Dec 2014.
At each venue, the film crew rushes in and sets up a massive white backdrop, as guests stare with puzzled curiosity. Once the band – in mid-performance – is revealed, the couples’ reactions range from deer-in-headlights shock to hyperventilating glee.
“It was an out of body experience. I had no idea I would be affected by the overwhelming reactions we received from the couples and guests. Being able to create an unforgettable experience for several people was the highlight of it all,” Levine says of the shoot in a press release.
Watch the video here:
“Sugar” is the third single from Maroon 5’s fifth LP, 2014’s V, following “Maps” and “Animals” – the latter of which ranked at Number 32 on Rolling Stone’s “50 Best Songs of 2014” list. Meanwhile, V came in at Number 4 on Rolling Stone’s list of the year’s “20 Best Pop Albums”.
Source: Rolling Stoneill